Consistency in content creation comes from a deep belief in the importance of expressing my voice -- all of us have a unique and important voice to share. There are always people out there (not everyone) who need to hear what you have to say.

It can help you stay motivated and committed to showing up consistently if you focus on the opportunity of authentic expression and service to your audience, knowing that your content acts as a form of ministry to those who resonate with your message.

...the power of creating lightly ✨

Where so many of us heart-based entrepreneurs fall down:

we try to mix our selling with our moments of content-sharing generosity. ..

This creates inner conflict.

Instead, if we aim with purity of heart for each activity, we can then sustain those actions for a very long time, and that's what creates the skillfulness that leads to the best results...

Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it.

This is the path of the typical influencer.

They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might use charm, persuasion, and clever copywriting to get it done.

None of these methods sit right with me. I don’t want to be your guru.

I would rather help my audience regain their sovereignty… to do whatever small thing I can to help them wake up – to their own power.

Although slower, this still can build a true social media following, but in a healthier, more sustainable way...

One realization, early on my in my content creation journey, set me up for life:

"The vast majority of your content isn't going to make an impact."

I know that sounds negative, but the corollary is:

"Therefore you are liberated to experiment!

And you'll eventually come across the few gems that will make your career..."

This idea had a deep impact on me, and has helped me create consistently for 9+ years now.

And it's true:

Most of my videos make almost no impact... but a few? Those rare gems have contributed significantly to my business success today.

I hope you will similarly feel liberated to create, to experiment and publish -- consistently -- so that you give yourself the greatest chance of stumbling upon those occasional treasures that will set you up for life.

Nothing in my business is as important as being in a consistent rhythm of content creation.

It is how I get smarter in my field.

It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me.

More than anything else I do, creating content is how I give back.

It’s my ministry and mission…

​Your wisdom, life lessons, skills, knowledge can help to transform so many people's lives! If you’re not being consistent in creating content, what's holding you back?

You can read the post here: https://www.georgekao.com/blog/perfectnow