Is your business ready for a successful exit? If it isn’t, what are the critical steps to prepare your business for a profitable sale?

Today’s guest is Marty Fahncke, a marketing and M&A pro with over 30 years of experience turning small businesses into giants. Known for his billion-dollar strategies and knack for making complex deals look easy, Marty’s here to share his wisdom.

Join Scott and Marty as they explore:

* Marty’s journey from selling a sporting goods startup to becoming a mergers and acquisitions (M&A) expert.

* How culture differences in mergers can be an asset rather than a hindrance.

* Why business value depends on profit, not revenue, and how to calculate it.

* The benefits of preparing for an exit three years in advance.

* The dangers of being too integral to your business’s operations.

* How the “Five Ds and a B” can force an unexpected business exit.

* Real-life case studies of roll-ups and their transformative power.

* Why intellectual property only has value if it’s generating revenue.

* Strategies for doubling revenue through acquisitions versus traditional growth.

Chapters for this episode:

(02:45) Marty’s Journey into M&A

(08:43) The Role of Culture in Successful Mergers

(14:21) Why Your Involvement Reduces Business Value

(22:39) Timing Your Exit

(31:28) Acquisitions for Small Businesses

(36:41) Growing Revenue Without Selling More

(45:10) Succession Planning

Thanks to Marty Fahncke for being on Business, Bourbon & Cigars.

Connect with Marty on LinkedIn: https://www.linkedin.com/in/martyfahncke/

Learn more about Marty and Westbound Road: https://www.westboundroad.com/

BUSINESS, BOURBON & CIGARS

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* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

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Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose....

What strategies can you use to differentiate your business from competitors and attract premium clients?

This episode of Business Bourbon & Cigars dives into actionable strategies for attracting high-value clients and growing your business. Host Scott Joseph shares personal stories and insights from his mastermind group, emphasizing the importance of detailed client personas, seamless sales processes, and emotional connections. Learn how to leverage strategic partnerships, create memorable client experiences, and implement automation without losing the human touch.

If you really want to know what makes client-focused businesses tick, get Scott’s free book, The Client-Centric Leader: https://meplusultra.com/leadership/

In this episode, Scott explores:

* Creating detailed client personas that go beyond demographics.

* How psychographics can reveal client values, aspirations, and pain points.

* Real-world examples of businesses pivoting their messaging to resonate with ideal clients.

* Delivering on brand promises in building trust and loyalty.

* Steps to streamline the sales process and eliminate points of friction.

* The power of automation tools like CRM systems.

* Using storytelling and high-quality content to create emotional connections with clients.

* Hosting exclusive events to create buzz and attract premium clientele.

Chapters for this episode:

(01:20) The Challenge of Attracting High-Value Clients

(03:41) Creating Detailed Client Personas

(06:09) Delivering on Brand Promises

(07:19) Streamlining Sales

(09:05) Balancing Automation with Personal Touch

(10:35) Strategic Partnerships

(15:06) Emotional Storytelling and Memorable Experiences

Remember to download Scott’s free book now, The Client-Centric Leader: Building Relationships That Drive Business Beyond Expectations: https://meplusultra.com/leadership/

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats:

How does trust directly impact a company’s top and bottom line?

Natalie Doyle Oldfield is a recognized thought leader when it comes to the topic of trust. The founder of Success Through Trust Inc, she is on a mission to make trust the cornerstone of every business.

Join Scott and Natalie as they explore:

* Natalie’s new book, Trusted: The Proven Path to Customer Loyalty and Business Growth.

* Why "trust equity" is a measurable and essential business metric.

* Common leadership mistakes that erode trust.

* How a company’s internal trust dynamics affect customer relationships.

* Practical exercises and workshops to improve team and customer trust.

* The tangible benefits of trust on sales and customer loyalty.

* The concept of "being the most trusted company" as a North Star.

Chapters for this episode:

(02:30) Natalie’s Journey to Becoming a Trust Expert

(06:05) Trust During Challenging Economic Times

(13:45) Measuring Trust Equity

(21:14) Building Trust Within Teams

(36:26) Common Mistakes Leaders Make About Trust

(44:43) Practical Tips for Building Trust

Thanks to Natalie Doyle Oldfield for being on Business, Bourbon & Cigars.

Natalie Doyle Oldfield is an author and the creator of the Client Trust Index, a proprietary customer experience diagnostic tool, and an online course called Becoming a Trusted Advisor.

Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliedoyleoldfield/

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share...