Bums On Seats

By: Ten Thousand Hours
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  • Summary

  • How can you get more success with your live events? Bums on Seats is a podcast which is here to help. Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.
    Copyright 2025 Ten Thousand Hours
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Episodes
  • How to manage a perception of event risk

    How to manage a perception of event risk
    Jan 7 2025

    Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?

    To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.

    Together they discuss:

    • How events connect partner networks and end user customers
    • Confidence in trade show attendance and thinking beyond
    • The importance of engaging with your audience before the event
    • And crucially – how do you better understand your audience?

    Find out more at tenthousandhours.agency
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    34 mins
  • Welcome to Bums On Seats

    Welcome to Bums On Seats
    Jan 3 2025

    Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge.

    They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.
    Show More Show Less
    1 min

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