In this episode of the Building Web3 podcast, we sit down with Dean, the CEO of FortyIQ, to explore how founder-led marketing can supercharge growth for crypto projects. Dean opens up about his journey from swing trading blue-chip stocks in 2020 to diving headfirst into DeFi and eventually founding FortyIQ, a crypto marketing agency focused on simplifying storytelling in a jargon-heavy space. His mission is to ensure that founders drive their company’s narrative and connect with their target audiences authentically.

Work with us: https://buildingweb3media.com/services/

Chapters

00:00 Dean's Journey into Crypto
03:03 The Importance of Founder-Led Marketing
05:50 Strategies for Effective Social Media Engagement
08:45 Building a Personal Brand in Crypto
12:07 Content Creation Hacks for Founders
15:00 Team-Based Marketing Strategies
17:51 Navigating Content Formats and Posting Strategies
20:51 Growing Your Social Media Presence
22:11 Creating Engaging Content
24:49 Future Aspirations and Startup Ideas
26:00 Benefits of Data-Driven Content Expansion
28:40 Overcoming the Cold Start Problem on Social Media
30:20 CTAs, Conversions, and Effective Marketing Funnels

Dean breaks down the importance of personal branding in Web3 and why founders—not faceless brand accounts—should take center stage. Drawing on real-world examples like Elon Musk and Tesla, he explains how founder visibility boosts hiring, brand awareness, fundraising, and even token price momentum. Dean shares practical advice on creating consistent, impactful content on platforms like Twitter and LinkedIn, emphasizing that founders can tap into industry insights, leverage their teams, or work with agencies like FortyIQ to maintain a steady flow of value-driven posts.

Throughout the discussion, Dean highlights how founders and their teams can overcome common hurdles, from writer’s block to time constraints. He recommends accountability partnerships, ghostwriting, and utilizing content scheduling tools. Dean also emphasizes the value of collaboration and how engaging with industry communities, whether through conferences, Telegram, or Discord, is critical to gaining those first 1,000 followers on social media.

For companies looking to scale, Dean outlines team-based marketing strategies, showcasing examples of crypto teams like Eclipse, Omni, and Monad that have successfully built mindshare and brand loyalty. He stresses the importance of data-driven decision-making when expanding channels and discusses which content formats—whether short, funny tweets or long-form articles—are performing best under Twitter’s evolving algorithm.

Dean also touches on the future of crypto marketing and FortyIQ’s plans to develop comprehensive services for founders, including strategic guidance on legal setup, tokenomics, and market entry. For those new to the space, Dean’s advice is simple: start by solving real problems, understand your audience, and build authentic, consistent narratives.

Whether you’re a founder, marketer, or someone curious about Web3, this episode provides a wealth of actionable insights to help grow your on-chain presence. Don’t miss this engaging discussion filled with practical advice on marketing strategies, founder-led narratives, and how to scale visibility in the rapidly growing world of Web3.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

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Join Jax Dwyer on the Building Web3 Podcast for an in-depth conversation with Mert, co-founder of Helius, as they explore Solana’s rapid growth, innovative scaling solutions, and developer-friendly infrastructure. Mert shares his early crypto journey, from working at Coinbase to choosing Solana over Ethereum for its performance-driven approach. Learn how Helius is fixing Solana’s developer experience by addressing key issues like on-chain data readability, inefficient software, and high transaction costs, enabling developers to build scalable, user-friendly applications.

Work with us: https://buildingweb3media.com/services/

Chapters

00:00 Introduction to Mert and His Journey into Crypto
02:10 Choosing Solana: A Developer's Perspective
05:05 Early Days of Building on Solana
08:26 Scaling Solana: Future Directions
10:59 Solana's Resilience Post-FTX
14:03 The Role of Super Teams in Solana's Growth
16:54 Cultural Dynamics: Execution vs. Theory
19:02 The Importance of Founder-Led Marketing
22:48 Navigating Marketing Channels for Startups
26:57 Future Use Cases for Solana and Blockchain
35:25 Helius: Enhancing Developer Experience
36:56 Unlocking Economic Potential for Developers

This episode covers Solana’s roadmap, the importance of founder-led marketing, and the future of blockchain-based applications, including NFTs, DePIN, and RWAs. Mert explains how Solana’s unique approach to bandwidth and latency enables it to stand apart from Ethereum’s fragmented L2 ecosystem. Whether you’re a developer, founder, or crypto enthusiast, this discussion is packed with valuable insights into Solana’s role in Web3 innovation.

Key Topics Discussed:

Mert’s background: From Coinbase to founding Helius.

Why Mert chose Solana over Ethereum for scalability and development.

Overcoming challenges in Solana’s developer ecosystem and creating solutions through Helius.

The impact of founder-led marketing and the value of a top-down culture of execution.

How Solana is scaling with bandwidth increases, reduced latency, and new tech innovations.

Tokenomics and the upcoming emission schedule changes on Solana.

Key differences between Solana and Ethereum’s scaling methods and app chains.

Future blockchain use cases, including payments, RWAs, and DePIN.

Helius’s upcoming products to improve developer access to on-chain data.

Don’t miss this essential conversation on how Solana is evolving into the most founder-friendly blockchain, empowering developers to ship scalable, impactful applications without compromising on performance. If you’re interested in Solana, blockchain scaling, NFTs, or the future of Web3 applications, this episode is for you!

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this engaging episode of the Building Web3 podcast, we sit down with Samantha Yap, founder and CEO of Yap Global, a global PR agency specializing in crypto communication, Web3 media strategies, and helping blockchain projects amplify their stories. Samantha shares her fascinating journey from being a journalist to becoming a trusted partner for some of the biggest names in crypto, such as Coinbase, Arbitrum Foundation, ENS, and more.

Work with us: https://buildingweb3media.com/services/

Samantha dives into the unique challenges of communicating complex technologies to a global audience and how she helps crypto founders craft their narratives, connect with media outlets, and establish themselves as industry leaders. As she explains, crypto communication isn’t just about talking to the community—it’s about cutting through the noise to reach institutions, mainstream media, and the broader audience.

Chapters

00:00 Introduction to Samantha Yap and Yap Global
02:30 The Importance of Founder-Led Communication
06:13 How Yap Global Helps Founders Articulate Their Vision
08:56 Building Messaging for Crypto Media vs. Mainstream Media
09:18 Differentiating Personal and Organizational Marketing
11:36 On-Screen Presentation Tips for Founders
15:13 Improving Body Language and Communication Tone
18:43 Tracking Trends: AI vs. DeFi in 2025
21:24 Why PR Builds Credibility in Crypto
24:26 The Value of Earned Media vs. Paid Media
27:48 How Media Relations Build Trust
29:07 How to Connect with Samantha Yap

Key Topics Covered in the Episode:

Samantha’s background: From journalism to running a global PR powerhouse

The creation and mission of Yap Global (Your Angle Presented Globally)

Why founder-led marketing is a game-changer for Web3 projects

How to build trust and credibility with earned media

The difference between earned media and paid media—and why it matters

The importance of brand positioning workshops for startups and protocols

How crypto founders can step out from behind their screens to lead their narratives

Media trends: The rise of AI narratives versus DeFi in 2025

How to develop a founder’s personal brand to inspire trust and authority

Tips for presenting yourself professionally on-screen during interviews

Why narratives and media strategies are essential in crowded markets

Insights for Founders and Aspiring Leaders:
Samantha emphasizes the critical role of founder-led communication in an industry like crypto, where trust is paramount. She discusses how to effectively use storytelling, media training, and PR to position your project or protocol as a leader in the space. By leveraging tools like brand positioning workshops and media coaching, founders can better articulate their vision, connect with their audience, and stand out in the fast-moving Web3 ecosystem.

Whether you're a startup founder, an aspiring Web3 leader, or someone curious about how media shapes the blockchain narrative, this episode offers invaluable insights into the art and science of communication in the crypto world.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Dive deep into the revolutionary world of Web3 and zero-knowledge proofs (ZK) in this comprehensive episode of the Building Web3 podcast. Host Jax Dwyer sits down with Ismael, founder of Lagrange Labs, to explore how ZK technology is reshaping the blockchain ecosystem, enabling advanced decentralization, and creating scalable, secure solutions for decentralized applications (DApps).

Work with us: https://buildingweb3media.com/services/

Ismael shares insights on how Lagrange Labs is at the forefront of ZK innovation, offering tools like the ZK Co-Processor to simplify integration for developers and boost application performance. Discover the role of ZK in enhancing blockchain scalability, reducing computational costs, and fostering new possibilities in personalized user experiences. Learn how this cutting-edge technology is being adopted by major projects, including ZKSync, EtherFi, and others, to revolutionize on-chain transactions and incentives.

Chapters

00:00 - Intro to Ismael and Lagrange Labs
01:15 - Ismael’s Journey: Web2 VC to Web3
02:32 - Crypto’s Transformational Power
05:00 - Why ZK Is the Future of Blockchain
05:56 - Zero-Knowledge Proofs (ZK) Basics
07:30 - ZK Co-Processor for Developers
09:20 - Proof Lifecycle Explained
11:15 - ZK Use Cases in DApps
13:18 - Hyper-Personalization with ZK
14:44 - Building with Lagrange Labs
15:38 - Decentralized Proof Networks
16:27 - Future of ZK in Web3
18:04 - ZK vs. FHE and TEs
19:56 - ZK Roll-Ups vs. Optimistic Roll-Ups
20:13 - Lagrange Labs’ Upcoming Milestones
21:03 - Scaling Blockchain with ZK
21:40 - Connect with Lagrange Labs

The conversation also highlights the practical applications of ZK, such as decentralized proof generation, roll-up enhancements, and incentive targeting in DApps. Ismael explains why ZK is “directionally correct” for blockchain’s future, with predictions that every application will leverage some form of ZK in the coming years. From technical breakthroughs in proof generation to building decentralized infrastructure, this episode offers a detailed look at what’s next for the Web3 space.

Key Topics Covered:

The fundamentals of zero-knowledge proofs and their benefits
How Lagrange Labs is enabling hyper-personalized DApp user experiences
ZK’s transformative potential for financial services and decentralized systems
Key use cases like incentive targeting, decentralized proofing, and ZK roll-ups
The future of ZK: Predictions and milestones from Lagrange Labs

Why Watch This Episode:
Gain a clear understanding of how ZK technology works, its transformative potential, and how companies like Lagrange Labs are driving adoption. Whether you’re a developer, blockchain enthusiast, or investor, this episode provides actionable insights to stay ahead in the evolving Web3 ecosystem.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Discover how Sapien is leading a groundbreaking transformation in AI and Web3 by redefining the way we approach data training, gamification, and reputation systems. With a mission to unlock the next generation of decentralized technologies, Sapien is empowering experts and contributors around the world to collaboratively shape the future of artificial intelligence while leveraging crypto incentives and innovative mechanisms for engagement and trust. In this must-listen episode of the Building Web3 Podcast, host Jax Dwyer sits down with Rowan Stone, the visionary CEO of Sapien, for a deep dive into the company’s ambitious journey. Together, they explore:

The critical role of AI trainers in fueling innovation and enhancing the capabilities of intelligent systems.

How Sapien is using gamification to make data labeling engaging, accessible, and rewarding for contributors worldwide.

The importance of building decentralized reputation systems to ensure data quality, trust, and collaboration at scale.

How Web3 and blockchain technology are being harnessed to create seamless, global incentives and align stakeholders.

Insights into partnerships with tech giants like Alibaba, Baidu, and Amazon Zooks, showcasing real-world applications of Sapien’s solutions.

A sneak peek into Sapien’s roadmap, including the launch of a token, reputation model, and scalable QA systems to revolutionize the AI training ecosystem.

Work with us: https://buildingweb3media.com/services/

Chapters
00:00 Introduction to Rowan Stone and His Journey
03:10 Understanding AI Trainers and Their Importance
05:59 The Role of Expertise in AI Training
07:45 Challenges in Sourcing High-Level Expertise
09:14 Gamification in Data Labeling and Training
11:46 Customer Journey and Task Creation in Sapien
13:34 Leveraging Crypto and Decentralization for AI Training
15:00 Incorporating Web3 and Crypto Mechanisms
17:52 Current Partnerships and Use Cases
19:40 How Gamers Excel in Autonomous Vehicle Data Training
20:59 Future Milestones and Developments
22:26 Building Reputation Systems for AI Trainers
23:58 The AI Industry Landscape and Future Trends
26:57 Opportunities in Reputation Systems
29:41 How Reputation Enhances DeFi and Web3 Adoption
31:11 How to Get Involved with Sapien

Notable Insights:

Rowan's journey from engineering to AI and blockchain.

How Sapien collaborates with tech giants like Alibaba, Baidu, and Amazon Zooks.

Why reputation systems are critical for the next phase of Web3.

The role of crypto in creating a seamless global network of AI trainers.

What are your thoughts on the intersection of AI and Web3? Share your ideas in the comments below and let’s discuss how we can build a decentralized future together!

AI, Web3, Sapien, Data Training, Gamification, Crypto, Reputation Systems, Machine Learning, Decentralization, Blockchain, Autonomous Vehicles, Stablecoins, AI Trainers, Data Labeling, Expert Knowledge, On-Chain Reputation, Tokenization, Decentralized Networks, Partnerships, Enterprise Solutions, Smart Contracts, QAQC, Open Protocol, AI Agents, Collaborative Data, Spatial Annotation, Trust Systems, Venture Capital, DeFi, Digital Transformation, Ethereum, Autonomous Systems, Game Mechanics, Innovation

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

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Welcome to an exciting new episode of the Building Web3 Podcast, where we explore the most innovative opportunities in crypto, blockchain, and Web3. This week, we’re joined by Your Friend Andy, a crypto content creator and expert in passive income strategies, Bitcoin mining, staking, and nodes. Whether you're new to crypto or a seasoned investor, this episode is packed with valuable insights to help you navigate the evolving landscape of DeFi, crypto gaming, and the AI revolution.

Work with us: https://buildingweb3media.com/services/

Chapters

00:00 Introduction to Crypto Journey
02:27 Getting Started in Crypto
05:50 Exploring Decentralized Physical Infrastructure Networks (DePIN)
09:22 HiveMapper and Real-World Applications of DePIN
12:13 The Current State of Mining
15:40 Proof-of-Work vs. Proof-of-Stake: Pros and Cons
17:46 How to Get Started with Mining (Caspa, Alephium, and More)
20:09 Innovations in Mining Hardware and Energy Efficiency
21:17 Understanding Nodes in Crypto
24:16 Research Strategies for Evaluating Node Projects
27:39 Trends and Narratives in Crypto for 2025
28:06 The Role of AI in Blockchain Innovation
30:32 Crypto Gaming: The Next Big Onboarding Opportunity
31:59 Diving into Staking Opportunities
34:18 NFTs with Utility: Persona and Gaming Tokenomics
35:28 Final Thoughts and Research Tips
36:01 How to Connect with Your Friend Andy

What You’ll Learn in This Episode:

Andy’s fascinating journey into the world of Bitcoin mining and how he transitioned to becoming a full-time crypto YouTuber.

Why Deepin (Decentralized Physical Infrastructure Networks) like Helium and HiveMapper are transforming industries with blockchain-powered solutions.

How to generate crypto passive income through nodes, staking, and speculative mining strategies.

The rise of AI and blockchain integration: From AI agents to decentralized GPU infrastructure, and why this trend is shaping the future of Web3.

Why crypto gaming could become the single largest onboarding mechanism for millions of new Web3 users.

Actionable research strategies to uncover crypto gems and avoid common pitfalls while investing.

In-Depth Topics Discussed:

Bitcoin Mining and Proof-of-Work Chains

The Deepin Revolution

Crypto Gaming

Staking and Validator Nodes

AI and Crypto Synergies

Key Takeaways:

The Bitcoin narrative: Why BTC is still the king and how strategic reserve discussions could reshape global financial markets.

The role of tokenomics and how to evaluate project sustainability in a crowded market.

The importance of deep research: How to assess utility, team credibility, and market fit before diving into new projects.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Dive into the transformative world of MegaETH with Brother Bing, co-founder of the cutting-edge blockchain platform redefining scalability and developer ecosystems. In this special episode of the Building Web3 podcast, host Jax Dwyer sits down with Brother Bing to uncover her journey to MegaETH and the revolutionary advancements the team is making in blockchain technology, gaming, and community building.

Work with us: https://buildingweb3media.com/services/

Chapters

00:00 Introduction to Brother Bing and His Journey into Crypto
03:32 The Vision Behind MegaETH and Its Unique Approach
06:00 Why MegaETH is the Fastest EVM Blockchain
10:49 Contrasting MegaETH with Other Blockchains Like Solana
14:30 Quality Block Space and Its Importance in Blockchain Applications
17:23 Building a Developer and User Community for MegaETH
21:55 The Echo Sale: Empowering the Community with Skin in the Game
24:39 MegaETH's Applications in Gaming and D-PIN
29:02 Challenges in Building a Loyal and Long-Term Community
31:16 The MegaMafia Initiative and Its Impact on Developer Collaboration
33:42 Inside the MegaMafia: Co-Building in Berlin and Chiang Mai
36:13 Future Opportunities and Ideas for Builders in Web3

This conversation spans everything from the challenges of creating a high-performance EVM-compatible blockchain to fostering meaningful community engagement in Web3. Learn why MegaETH is being hailed as the "endgame of scalable EVM blockchains" and how it stands apart in its pursuit of low latency and high throughput.

What You’ll Learn in This Episode:

Brother Bing's Crypto Journey: From the ICO era to leading global business development at ConsenSys and becoming a co-founder of MegaETH.

MegaETH Explained: Why it’s the fastest EVM blockchain and how it uses a centralized rotational sequencer with Ethereum as its security layer.

MegaETH vs. Solana: Deep dive into the differences between these single-state machines and how MegaETH takes scalability to the next level.

Gaming & Blockchain: The rise of fully on-chain games like Minecraft and how MegaETH's unmatched latency powers these innovations.

Community Building at MegaETH: Crafting a unique community that’s more than GMs and memes. Explore how MegaETH prioritizes education, entertainment, and real skin-in-the-game through initiatives like the Echo sale.

D-PIN Applications: How decentralized physical infrastructure networks thrive on MegaETH's low-latency environment.

Blockchain Philosophy: The importance of a single-state machine for fostering a cohesive crypto-native economy.

Why Watch This Episode:
This episode offers invaluable insights for blockchain enthusiasts, developers, and entrepreneurs eager to understand the future of scalable blockchain infrastructure. Brother Bing shares candid stories, technical breakthroughs, and a vision for how MegaETH will shape the Web3 economy for years to come.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/

In this exciting episode, Jax Dwyer, sits down with Jin, co-founder and Chief Strategy Officer at Saga, to discuss how Saga is revolutionizing blockchain development. Whether you’re a builder, developer, or Web3 enthusiast, this conversation will broaden your understanding of blockchain app chains, chainlets, and how multi-chain ecosystems are shaping the future of decentralized technology.

Work with us: https://buildingweb3media.com/services/

Chapters

00:00 Introduction to Web3 and Saga
02:05 Understanding Saga's Unique Approach
05:52 Differentiating Saga from Other Blockchain Models
09:52 The Launch Process of Chainlets
13:53 User Interaction and Experience in the Saga Ecosystem
17:52 Commoditizing Block Space and Costless Transactions
22:02 Monetization Strategies for Saga
23:52 The Liquidity Integration Layer Explained
27:51 Future Developments and Innovations at Saga
31:54 Exploring New Ideas in Web3
33:45 How Saga Solves Liquidity Fragmentation in Multi-Chain Environments

What You’ll Learn in This Episode:

Introduction to Saga: A layer one blockchain designed to launch fully decentralized app chains in just minutes, making development accessible to all.

What Are Chainlets? Learn about Saga's innovative chainlets—a concept that enables dynamic, permissionless app chain creation and eliminates finality and bridging issues common in rollup technologies.

Comparisons to Polkadot, Arbitrum Orbit, and Rollup-as-a-Service: Discover how Saga flips the traditional economic and infrastructure models with a developer-first approach.

Liquidity Integration Layer: Dive deep into how Saga solves the liquidity fragmentation problem by seamlessly connecting chainlets with external ecosystems like Ethereum, Polygon, and Cosmos.

Block Space as a Commodity: Understand Saga’s unique perspective on making block space plentiful and cost-efficient, a stark contrast to conventional gas fee models.

Uniswap’s First App Chain: Hear how Uniswap deployed its first app chain on Saga, showcasing the protocol’s capabilities for high-profile projects.

The Multi-Chain Vision: Learn how Saga creates an interconnected ecosystem of app chains that work cohesively, offering builders new possibilities for scaling and innovating.

Why Saga Matters:

Saga isn’t just another blockchain project—it’s a paradigm shift in how blockchains operate. By making block space cheap, enabling seamless cross-chain connectivity, and eliminating complex negotiations for app chain launches, Saga empowers developers to focus on building without friction. With the liquidity integration layer going live soon and projects like Uniswap already adopting Saga, the future is multi-chain, and Saga is leading the way.

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/