Barry Angel, CEO and Co-Founder of Juriba, joins Hannah to discuss how the Windows 7 Project Plan Template and Windows 10 Servicing Timeline became game-changers in the IT landscape. By offering these comprehensive resources for free, they not only addressed significant challenges faced by IT managers but also established Juriba as a trusted market leader.

The project plan, with over 12,000 downloads, showcased their expertise and provided immense value, leading to increased credibility and demand generation. Barry explains how understanding the pain points of their target personas allowed Juriba to create solutions that resonated deeply with customers, ultimately building lasting trust.

Their strategic approach not only disrupted the market but continues to yield results even years later, proving that genuine problem-solving can elevate a brand's standing in a competitive field.

Takeaways:

• Barry Angel's creation of the Windows 7 migration project template built substantial trust with clients.
• By giving away valuable project plan templates, Juriba established itself as a thought leader in IT.
• The Windows 10 Servicing Timeline article attracted over 100,000 views, demonstrating its market impact.
• Providing comprehensive resources helped project managers effectively scope and budget their IT projects.
• The success of Juriba's templates led to increased credibility and demand for their software solutions.
• Understanding the customer persona and their pain points is crucial for creating impactful content.

Companies mentioned in this episode:

• Juriba
• J.P. Morgan
• Chase
• Air France
• KLM
• Microsoft