In this podcast, we discussed the hottest trends coming out of IBC. We debated cloud versus on-premise; linear versus OTT; and talked about shifting viewing habits and how that is changing further with new generations. We also discussed the reduction in AI-hype and a switch to a more pragmatic conversation around how AI can deliver real benefits such as making workflows more efficient and reducing costs.

Rob Ambrose, Managing Director, Caretta Research
Ciro Noronha, President, The RIST Forum and CTO, Cobalt
Paul Macklin, Director of Product Management, Bitmovin
Tim Burton, Managing Director, 7fivefive

In this episode, we discuss the summer of sports and the innovations we have seen so far aimed at enhancing the experience, maximising monetisation opportunities, and saving costs. We also discuss whether the innovations during the Euros and the Olympics will impact other sports broadcasting going forward and what we expect to be the standout developments for the Olympics 2028.

Guests

• Rory Renwick, Accedo
• James Cranfield, Cinedeck
• Frank Scheonberger, MainConcept
• George Bevir, SVG

In the latest episode of Broadcast Unscripted, we discuss AI in the media industry. As well as talking about the opportunities it presents to make processes more efficient, we also tackled some of the risks, such as how do we spot deep fakes, something that is especially relevant right now with a number of elections happening across the world. We also ask whether AI is having a negative impact on sustainability, something which has become front and center for many across the industry.

Helen Weedon, Managing Director, Radical Moves is joined by:

Jane Sung, CEO, Cinedeck
Joe Foster, Business Development, Accedo
James Hynard, Sales Manager, castLabs
Tom Dunning, CEO and Co-founder, Ad Signal