Bringing Business to Retail

By: Salena Knight | Retail & Ecommerce Growth Strategist
  • Summary

  • Tired of putting all the hard work into your retail or ecomemrce business and not feeling like you're getting back as much as you put in? Its time to stop the hustle and instead put your effort into strategic growth. Less ping-ponging, more results. Salena Knight is a Retail & Ecommerce Growth Strategist who founded, built and then sold a multi-award winning chain of stores. Listen in to her proven, no BS strategies, that have helped scale hundreds of retail and ecommerce businesses all around the world.
    © The Retail Strategists
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Episodes
  • Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan
    Jan 30 2025

    In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping:
    🚨 Hoping more customers show up
    🚨 Hoping your next sale makes enough to cover the bills
    🚨 Hoping your marketing finally works
    The truth? Hope isn’t a strategy—but a plan is.

    In this episode, you’ll learn:
    ✅ The real reason you feel stuck (and how to fix it)
    ✅ How to stop guessing and start making money-smart decisions
    ✅ The 5 essential steps to building a revenue plan that actually works
    ✅ Why random sales and social media trends won’t save your business—but these strategies will

    This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business.

    Hit play now and take the first step toward real business growth!


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    Breaking Free from the Hamster Wheel of Hope 0:00

    Identifying the Hamster Wheel 1:49

    Step One: Understanding Your Numbers 3:11

    Step Two: Setting Realistic Targets 5:48

    Step Three: Understanding Your Customer Journey 9:22

    Step Four: Planning Intentional Promotions 10:35

    Step Five: Reviewing, Refining, and Repeating 12:29

    Conclusion and Call to Action 13:42


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    Full article: https://salenaknight.com/breaking-the-hamster-wheel-of-hope-creating-a-sustainable-revenue-plan/

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    17 mins
  • I Was Wrong About This
    Jan 23 2025


    Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow.
    In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder.
    Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news about a new program that could be the breakthrough you’ve been waiting for.
    If you're interested in joining, or heck, you're just curious, head to this link.

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    Scaling Business and Personal Growth 0:01

    Realization and Overhaul 2:12

    Challenges with Project Management 3:40

    Implementing Detailed Planning 9:31

    The Importance of Patience in Scaling 9:49

    Introduction to the Accelerator Program 12:42

    Application Process and Final Thoughts 14:16

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    Full article: https://salenaknight.com/i-was-wrong-about-this/

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    17 mins
  • Lessons Learnt From Living A Bold Life - Leigh Burgess
    Jan 16 2025

    Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both?

    Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.)

    I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go.

    Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It’s not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world.

    It’s not enough to just know this stuff—you’ve got to put it into action. I’m great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules!

    So, if you’ve been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when?

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    Core Values and Defining Bold 0:02

    Introduction of Lee Burgess and Bold Industry Groups 1:42

    Leigh's Career Background and Burnout 5:29

    The Bold Framework: Believe, Own, Learn, Design 11:54

    Implementing the Bold Framework in Daily Life 18:40

    Designing Your Next Steps 34:29

    Examples of Bold Definitions 47:39

    Conclusion and Resources 53:17

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    Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/

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    56 mins

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