We dive deep into the cognitive bias that can make or break your business growth.

From the pitfalls of an unprofessional website to the nuances of managing your social media presence, we uncover how small oversights can have a significant impact on your business.

Whether it's the professionalism signalled by your email address, the clarity of your communication, or the quality of your customer interactions, every detail counts.

I'll also offer practical tips for turning the halo effect from a potential foe into your greatest ally.

I’ll discuss how to conduct a quick audit of your business to identify areas for improvement that will give you a quick return on efforts.

By the end of this episode, you'll be equipped to make the halo effect work in favour of your business, rather than against it. PS - I failed to edit out a bit of word fumbling, apologies! At least you now know I'm human, right?

Want a website built but don't know where to start? This one's for you.

Designed for small businesses looking to launch a website with the help of a professional, this guide equips you with the knowledge to make informed decisions, clarify your vision, and streamline your collaboration with designers or agencies. Say goodbye to guesswork and hello to a smooth, efficient website launch.

Over the years I've had many, many conversations with people who want websites built, and whether I do the work myself, or I just want to guide them a bit before they get stuck in, this is the advice and info I ask them to get down beforehand.

After answering these questions, or considering your options, you'll be ready to put your requirements across to someone who can build your site - or, you'll have a great foundation to begin building one yourself...

The 7 Parts of the workbook:

It's made up of 7 parts, and each part has a couple of questions for you to answer.

• Business Overview

• Website Objectives

• Design Preferences

• Content plan

• SEO and Marketing

• Maintenance and Analytics

• Budget and timeline

  Digital Workbook Link: To be added soon!