Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions.

Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.

Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.

For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com.

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Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.