Breaking the Code

By: Havas Medical Anthropology
  • Summary

  • Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

    Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

    © 2024 Breaking the Code
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Episodes
  • Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone
    Oct 15 2024

    Women's professional sports are "having a moment", but this did not happen in a vacuum nor did it happen overnight. In a highly anticipated episode (for us), we finally got a chance to sit down with Claire Knapp (CEO of Havas Lynx) and Denise Melone (Managing Director of Havas Life San Francisco) to discuss the implications of the growth of women's sports, both as a business and as an opportunity. Both of these female leaders are accomplished athletes, and we discuss the role of things like teamwork, coaching, and mental fortitude, learned on the judo mats and tennis courts, in their successes as corporate leaders at Havas.

    The growing interest in the competitive aspects of women's sports has coincided with the appearance of women in a variety of hitherto-denied spaces, such as the boardroom, the judging panel, and even just full-court basketball (looking at you, Sue Atkins--my mom). While this shift is notable, both Claire and Denise express the sentiment that disparities in treatment, compensation and conversation are still as important as ever to address and overcome. What's important is how we talk about women, not as bodies but as humans, and, in the case for this episode, as fierce, aggressive, badass athletes.


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    45 mins
  • Do GLP-1s Change the Meaning of "Obesity"?
    Oct 1 2024

    With the advent of GLP-1 drugs, it was only a matter of time before Brad and Gabriel dove into a discussion about this controversial drug class and the equally contentious disease, obesity. In this episode, they explore a range of topics—from the history of obesity and its recognition as a disease to how GLP-1s like Ozempic are influencing the conversation around the legitimacy and stigma of obesity beyond just Body Mass Index (BMI).

    One of the most compelling ideas from this thought-provoking episode centers on control—how we perceive our own health and judge others, assuming people have more control over their health outcomes than they really do. This theme cuts to the heart of the obesity debate: are we excusing unhealthy habits, or are we acknowledging that the issue is far more complex than we originally thought?

    The inspiration for this episode: https://www.nytimes.com/2024/09/19/opinion/obesity-disease-ozempic-weight-loss.html


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    44 mins
  • Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted'
    Sep 17 2024

    Our fascination with neurodivergence continues as we are joined by PsyD, Dr. Matt Zakreski to breakdown the semantics of giftedness, and inclusive design for neurodivergent people in a variety of public spaces. The term "gifted" was of particular interest of us and our guest because at one point in each of our lives we had been called out of the classroom to take an exam that would ultimately label us as gifted. While it does make some complex topics clear, some seemingly simple topics are much harder to resolve for gifted children - the mistake lies in assuming that exceptional skills make them exceptional at everything.

    One thread that connects this episode to our previous conversation with Kathryn Parsons, was this idea that neurodivergent people may consciously modify behavior to receive the expected response from the world. To varying degrees, they anticipate their settings, surroundings, and (most importantly) the people they come into contact with in order to socially adapt and make it through the day. This gives meaning to the phrase "meeting someone where they are" especially important as something to stive for, but it's also clearer why it can be hard to do: people habituate to their circumstances and can end up suffering in silence.

    Purchase Dr. Matt's book here: https://www.amazon.com/Neurodiversity-Playbook-Neurodivergent-People-Neurotypical/dp/195336036X


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    50 mins

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