• Breaking Hourly Billing

  • Jan 2 2025
  • Length: 43 mins
  • Podcast

Breaking Hourly Billing

  • Summary

  • Podcast Title: Schmidt List
    Episode Title: Garrick: Mastering Pricing Strategies and Building Client Confidence

    Description:
    In this episode of Schmidt List, host Kurt Schmidt welcomes Garrick, a pricing strategy expert specializing in B2B software and professional services. Together, they explore the art and science of pricing and how understanding the "why" behind c"in" decisions can drive agency growth and success.

    Key Topics Covered:

    Shifting the Narrative
    Move beyond selling products. Learn how focusing on solving client business problems can significantly boost profitability.

    Building Confidence
    Understand how uncovering unpriced client value can instill confidence in creatives and founders, empowering better decision-making.

    Unbundling Services
    Discover the advantages of unbundling service offerings to refine both pricing and delivery.

    Transparent Pricing
    Explore the importance of upfront pricing to ensure alignment, build trust, and save valuable time.

    Evolving Billing Practices
    Hear Garrick’s journey to adopting annual retainers and value-based fees for greater efficiency and profit.

    Strategic Service Management
    Gain insights into balancing building new services versus maintaining existing ones to optimize performance and revenue.

    Customer Development
    Discover why strong customer development is crucial before investing further, with real-world examples to illustrate its importance.

    Cultural Challenges in the Industry
    Learn how to tackle the persistence of hourly billing and embrace better project management practices.

    Garrick shares invaluable lessons, with Kurt teasing even more insights in future episodes. Don’t miss this conversation with actionable strategies to enhance your pricing approach and client relationships!

    Connect with Garrick:

    https://forstarters.substack.com
    https://linkedin.com/in/garrickvanburen
    https://cal.com/garrick
    https://throughconsulting.com

    Subscribe, rate, and review the Schmidt List podcast to stay up-to-date on the latest expert advice and industry insights!


    Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
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