Brands Through Stories

By: Nina Seredai
  • Summary

  • In each episode of the Brands Through Stories podcast, Nina discovers endearing stories from people behind successful brands.During her 19 years of running a business, Nina has met many great people, including experienced entrepreneurs, senior leaders, top HRs, talented designers, strategists, marketers, and others. She wants to share their amazing stories to inspire and motivate her audience, gain business insights, break some stereotypes, and understand the power of the brand.
    © 2025 Brands Through Stories
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Episodes
  • Startup: How to Get Noticed by an Investor Among 8,000 Applicants
    Jan 15 2025

    Join me for an inspiring conversation with passionate startup founder and former Amazon top-performing manager, Allan Abbas, about his entrepreneurial journey. Allan left the corporate world to start his own business—not once, but twice. Now, he is launching a new venture in Saudi Arabia and has been selected from 8,000 applicants for the Antler startup incubation programme.

    From his experience at Amazon to creating successful business, Allan reveals how anyone can transform their life by thinking differently about company ownership, failure, partnerships, self-discipline and money. In this powerful discussion, we explore what it truly takes to build something from scratch.oin me for an inspiring conversation with a passionate startup founder and former Amazon top-performing manager, Allan Abbas. Allan took the leap from the corporate world not once, but twice, to build his own business. Now, he's launching an exciting new venture in Saudi Arabia and has been handpicked from 8,000 applicants for the prestigious Antler startup incubation programme.

    In this powerful episode, Allan reveals the highs and lows of starting from scratch, what it takes to rebuild after setbacks, and how rethinking ownership, failure, and self-discipline can lead to your next big win.

    If you've ever felt the pull to do something bigger, this episode is for you.

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    Visit our website Brands Through Stories
    Subscribe on platforms to get new episodes early:

    • YouTube
    • Apple Podcasts
    • Spotify



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    54 mins
  • Legal Expert: “I Can Give You The Solution In 5 Minutes And Save You Millions”
    Dec 24 2024

    Today, I am joined by the founder and president of the Emirates Legal Network, as well as a managing partner at Elnaggar and Partners – Ahmed Elnaggar. Together with Ahmed, we discussed how lawyers can turn time into money, how to stay confident and composed under real pressure during tough negotiations, and how to use the power of words to get what you want. Ahmed shares his extensive experience in legal practice and explains how thinking differently about competition can help elevate any industry. This episode is packed with insights that we, as entrepreneurs, can learn from lawyers and apply to our businesses.

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    Visit our website Brands Through Stories
    Subscribe on platforms to get new episodes early:

    • YouTube
    • Apple Podcasts
    • Spotify



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    52 mins
  • Humanising Heavy Industry: The Emirati Woman’s Story
    Dec 6 2024

    Throughout my professional journey, I have always regarded Emirati women leaders as strong, inspirational, intelligent, and dignified. There is something truly magical about the empowering, kind, and purposeful atmosphere that thrives in companies led by such feminine and confident leadership. However, stereotypes about Arab women, particularly those from the Gulf, still persist. So, it was my pleasure to challenge some of these misconceptions by inviting an incredible Emirati woman, Maitha Shuaib, to share her story.

    Maitha’s remarkable journey takes her from the Dubai Women Establishment to Dubai Cable Company (Ducab), a male-dominated heavy industry, where she now heads Corporate Communications as Executive Director. In this inspiring conversation, Maitha shares how she’s leading the charge to shape the brand’s narrative, humanise the industrial sector in the UAE, while leveraging the company’s legacy to shape its future. If you’ve ever wondered how leadership and passion can transform even the most traditional industries, this episode is for you. Enjoy it, share with others, and don't forget to leave your thoughts in the comments!

    ______
    Visit our website Brands Through Stories
    Subscribe on platforms to get new episodes early:

    • YouTube
    • Apple Podcasts
    • Spotify



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    38 mins

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