Brands Before Icons by Alebrije

By: Alebrije Agency
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  • Summary

  • Picture the intersecting golden arches; a bite taken out of a 2-dimensional apple; and a silver 3-pointed star. Just mentioning these logos brings up memories and makes you feel a certain way. Today these legendary brands tell mythical stories that transcend even the products they provide. But this fame didn’t always exist for the companies. They started from nothing, and were gradually built into icons. On this podcast, we’ll dive deep into the creation and branding of the small businesses we here at Alebrije work with. In an effort to understand how successful brands are built from the ground up. What started as only a dream, could turn into a legacy. This is Brand Before Icon by Alebrije.
    Copyright 2024 Alebrije Agency
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Art Biographies & Memoirs Economics Marketing Social Sciences
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Episodes
  • Juan Muñoz and Kribi Coffee -the emerging chain that's changing how we drink coffee

    Juan Muñoz and Kribi Coffee -the emerging chain that's changing how we drink coffee
    Apr 9 2024

    In this episode, we hear from Juan Muñoz, the Vice President of Business Development at an emerging coffee chain based in Chicago-land called Kribi Coffee. Juan tells the story of how his interest in international relations turned into a lifelong love of travel and business that eventually led him to Kribi. Kribi's mission is to show Cameroonian coffee to the world, and help the farmers that produce it by paying them fairly. On top of this, Kribi Coffee has set out to enhance the very flavor of our favorite beverage with its patented technique: air roasting. You'll hear about all this and more in this episode of Brands Before Icons.

    Kribi Coffee - https://www.kribicoffee.com/

    Juan Muñoz - https://www.linkedin.com/in/juan-m-11511750/

    Did you like the show? Please give us a rating and pass it on!

    Need marketing or design services? Reach out to us: https://www.alebrijeagency.com/contact

    Questions about the show? Email: eli@alebrijeagency.com

    Host & Producer - https://www.linkedin.com/in/elijah-lawson-7748b8226/
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    49 mins
  • The Story of Alebrije - How Bryan quit his 9-5 and dove headfirst into entrepreneurship

    The Story of Alebrije - How Bryan quit his 9-5 and dove headfirst into entrepreneurship
    Feb 29 2024

    Bryan fell in love with design as a child and starting noticing a big problem with Latino businesses, particularly with Mexican owners. Why were people with such a rich heritage of art and culture putting cartoons on their storefronts? Bryan set out to turn business logos and websites into art pieces worthy of the powerful history of Mexican people, and inspire young creatives just like himself. That goal became Alebrije Agency.

    Did you like the show? Please give us a rating and pass it on!

    Need marketing or design services? Reach out to us: https://www.alebrijeagency.com/contact

    Questions about the show? Email: eli@alebrijeagency.com
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    53 mins
  • How Gabriel Went from a Dishwasher to Executive Chef // Your Business's Website

    How Gabriel Went from a Dishwasher to Executive Chef // Your Business's Website
    Oct 23 2023

    Did you like the show? Please give us a rating and pass it on!

    Rustico in Oak Park: https://www.rusticooakpark.com/

    Make a reservation at Rustico: https://www.opentable.com/r/rustico-722-oak-park?corrid=c69043cc-1136-443c-a171-646636217026&avt=eyJ2IjoyLCJtIjowLCJwIjowLCJzIjowLCJuIjowfQ&p=2&sd=2023-10-23T19%3A00%3A00

    Rustico's Instagram where you can stay updated on the opening of Oja Santa: https://www.instagram.com/rustico_155/

    Need some help with your business? Reach out to us: https://www.alebrijeagency.com/contact

    Questions about the show? Email: eli@alebrijeagency.com
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    22 mins

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