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Brandpedia #1 | Arquétipos em branding
May 13 2024
Length: 41 mins
Podcast

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Brandpedia #1 | Arquétipos em branding

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Summary
Jaime Troiano, presidente do conselho, e Cecília Russo, presidente da TroianoBranding, explicam como usar os arquétipos na construção de uma marca e como evitar armadilhas ao longo do processo de definição da personalidade, objetivos e valores de uma companhia.
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