Good branding is always democratic

I came across Base Design while working within the cultural sector. They are iconic and have always inspired a lot of French designers.
We discover the conception of Base Design and Thierry's joyful process of building. Base's DNA and feel align with Thierry's vision at the core, which he enthusiastically shares. This conversation is an ode to creative leadership.

His definition of Branding:
My definition of Branding is one's ability to communicate unique gifts to the world in the most effective medium.  

Where you can find Thierry Brunfaut:
Base Design
The five minutes poster

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Blog - Ideas on Branding

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I discovered the work and mastery of Sunita in 2020 while testing the platform "Hi Right Now" we had a lovely talk, and I have been following her work so far. Her joy in sharing Branding strategies and inputs is inspiring and sheds light on a process beyond fancy results. Genuine brand makers start with real people at the centre. It was such a fun and enlightening talk; it motivates everyone to improve their understanding of how Branding works.

Her definition of Branding:
Branding is really what the consumer thinks about the Brand. You have all the aesthetics, things like the logo, the tone of voice, the brand colours, and all the nice imagery you see about the Brand. It results in the feeling a person gets when they engage with your Brand.  

The Everyday Agency

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Communication is the catalyst of ideas

I discovered the work and mastery of Brenden in 2020 while testing the platform ''Hi Right Now'', we had a lovely talk, and I have been following his work so far. His eloquence, wisdom, and confidence is real inspiration and dedication to making an impact. I was curious to know his thoughts about the link between Branding and public speaking. So I asked him to join me for this short talk.

His definition of Branding:
My definition of Branding is one's ability to communicate
unique gifts to the world in the most effective medium.

Where you can find Brenden Kumarasami:
Youtube
Mastertalk.ca/

More about our talk
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Blog - Ideas on Branding

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Branding demystified. Straight to your inbox.