Ciao a tutti e Benvenuti!

Welcome back to Collecting Picture Memories! This week, we’re diving into one of the most misunderstood aspects of business: branding. When people think of branding, they often jump straight to logos, colors, and visuals, but branding is so much more than aesthetics. It’s the experience, the connection, and the promise you create with every single customer interaction.

In this episode, I’m sharing my personal philosophy on branding: it’s how you do everything. It’s the small details that make people remember how you made them feel. Branding is the way you connect your purpose and personality with every touchpoint—so that when people engage with you, they know exactly what to expect and trust that you’ll deliver.

We’ll talk about how creating an authentic brand goes beyond your visual identity and dives into the experience you bring to life for your audience. Let’s redefine branding together!

Tune in to explore the art of branding and get inspired to bring your brand’s promise to life. Grazie mille for listening!

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Hosted by Cristina Bossini

Produced by Cristina Bossini and Christine Borowsky

Edited by Christine Borowsky

Music by Matt Large