In Episode 20, James and Sean unpack the world of supplements with Nik Hall, Founder & CEO of Vita Five & REViVE Marketing Partners, covering:
-Which supplements are here to stay and what's cyclical
-Product category selection and outflanking big incumbents
-Appealing to the 5 senses of prospective consumers
-The economics of customer acquisition on Amazon
-How to navigate (and survive) the process of being acquired
Having been both brand and agency side, Nik brings a POV you won't want to miss.

In Episode 19, James and Sean dive in with Maggie Malek, CEO of Cripsin, the OG Full Service Media & Creative Digital Marketing Agency behind THE Burger King, introducing Mini Cooper to the U.S., and the group that took on Big Tobacco. We dive into: -her career spanning the military, journalism, tech startups, to rising to the top of an agency -adopting an intrapreneurial mindset to rise through the ranks -navigating M&A and how to lead your team and clients -how emerging brands should approach selecting an agency -retail media being the next frontier of growth for brands Maggie's energy is magnetic and her story of rising through the ranks to one of the most storied agencies is inspiring.

In Episode 18, James and Sean sit down with Matt Mullenax, Co-Founder & CEO of Huron, a fast-growing men’s care brand offering products with high-quality ingredients and captivating scents.

We cover:
-Matt’s career path, from investment banking to Bonobos, and how his journey led him to launch Huron

-The challenges of launching a DTC (direct-to-consumer) men’s personal care brand

-The importance of customer-first thinking and how Huron emphasizes consumer feedback in product development

-The impact of scent on the men’s care market and why it’s a key differentiator for Huron

-Navigating the world of fundraising, including the value of having investors with domain expertise

-Key lessons Matt learned along the way, from formulating products to scaling a brand across multiple channels like Amazon and DTC

Matt’s passion for his brand and deep understanding of the men’s personal care space shine through in this insightful conversation.