In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability.

Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the company has transformed the way consumers view healthy beverages. Andy pulls back the curtain on the brand’s innovative approach to design and storytelling, showing how they’ve turned a simple product into an emblem of rebellion and fun. From their iconic aluminum cans that look more like craft beer than spring water to their hilarious, no-holds-barred ads, Liquid Death proves that hydration can have an edge.

But it’s not just about shock value—it’s about making a real difference. At the core of Liquid Death’s identity is a mission to challenge industry norms, particularly through their crusade against plastic waste. The brand’s “Death to Plastic” campaign champions the use of recyclable aluminum cans, setting a new standard for sustainability in the beverage industry. Their bold stance hasn’t just inspired consumers; it’s forcing the big players to rethink their environmental strategies.

The conversation highlights the balance Liquid Death strikes between humor, creativity and purpose. From viral comedy sketches to their fearless approach to branding, the company continuously challenges traditional marketing rules while staying true to its mission.

Curious about the inspiration behind their viral campaigns, or what it takes to build a brand that’s both impactful and wildly entertaining? Don’t miss this conversation that’s equal parts insightful and thought-provoking.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration.

Jerry Weinstein, with a nearly 60-year career in baseball, shares how mentorship is rooted in adaptability, respect and a shared love for the game. Reflecting on his time mentoring Kayla, Jerry emphasizes the importance of treating everyone equally, valuing diverse perspectives and staying committed to learning. Kayla, in turn, credits Jerry’s guidance for helping her navigate the challenges of being a trailblazing female coach in a traditionally male-dominated field.

Together, they discuss the evolution of baseball, from the integration of analytics to blending old-school wisdom with modern techniques. Jerry’s philosophy, “Information is king,” emphasizes the power of data in empowering players while preserving the human connection essential to effective mentorship.

This episode reveals that mentorship is more than guidance—it’s a shared journey of growth, passion and purpose. Whether on the baseball field or in the boardroom, shared goals and a commitment to excellence can create a lasting impact. For more insights, check out Kayla’s earlier episode, "The World Series of Branding."

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts.

Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% of all podcasts worldwide according to Listen Notes. With over 600,000 social media impressions, the podcast has cultivated an engaged and enthusiastic audience. Notably, Brand Slam once claimed the #1 spot in marketing podcasts on Apple Podcasts in Argentina and broke into the top 100 in the U.S. Marketing category.

The podcast’s success lies in the authentic storytelling and exceptional network of guests who share their journeys in business, marketing and sports. From its standout debut featuring Devin McCourty to marquee episodes with guests like Kali Reis, James White and Helena Foulkes, Brand Slam delivers fresh perspectives on leadership, success and strategy.

One unforgettable highlight was Dan Hurley’s episode—just two weeks after leading UCONN to its second consecutive NCAA championship. Kathryn Tappen joined post-Olympics to explore the intersection of sports, branding and storytelling. And Tory Pachis from Amica Mutual Insurance demonstrated how bold moves can modernize and grow even the most established brands.

What sets Brand Slam apart is its commitment to authentic engagement and actionable insights. Rooted in Steve Rosa’s vision of resilience and purpose, the podcast is about more than stories —it’s about creating real connections that inspire and resonate. Each guest brings unique insights, offering thoughtful and authentic narratives that enrich the audience's understanding and resonate with listeners at every level.

Episode 29 celebrates a year of wins and offers a preview of what’s ahead. As we look to the future, Brand Slam remains committed to exploring new territories, sharing game-changing insights, and delivering timely, impactful discussions that uplift and educate. At its core, Brand Slam is about sharing stories that spark creativity, imparting insights to solve problems and inspiring our audience. As Rosa often says, “Doing well begins by doing good.” Here’s to the next chapter of connecting and celebrating victories.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.