In a world where the main gripe of online business owners is the battle to be noticed, it’s imperative to start thinking outside the box. Building a sought-after, lovable brand is a slow burn, not a viral shortcut. If you're ready to be more than ordinary and delight your audience instead of adding to the online noise, you're going to love this episode. We're talking about sensory branding.

Sensory branding uses multiple senses to establish a more emotive connection with your customers. By thoughtfully engaging sight, sound, touch, taste, and smell, you can create a memorable and immersive experience that truly resonates with your audience.

In this episode I’m sharing why sensory branding matters to you if you want to start shining an undeniable spotlight on your brand, examples of how sensory branding has been implemented successfully, and my tips to get your creative juices flowing to use sensory branding to enhance your own brand experience in the online landscape.

Click here to listen on: YouTube

Words and visuals go together like cheese and Vegemite. Hand in hand, they paint a clear picture and weave a tale that should be as enticing as a steaming cup of tea on a cold, wintry day. So when I met Catherine James at a networking event recently, I knew I needed to share her story with you!

A self-confessed word-lover from a tender age, Catherine was forced into a career pivot through the Covid years when she rediscovered a passion for writing, and Catherine James Creative was born.

CJ is now dedicated to helping female entrepreneurs amplify their voices and align their business messages with their values and goals. CJ's methods are deeply embedded in presence and authenticity, aiming to create genuine human connections amidst the digital noise.

During this episode we explore:

• Being open to opportunities and seizing them rather than staying stuck in a “why me” mentality
• Gratitude for Covid, what it taught CJ and where it has led her career path
• CJ’s recommendations for overcoming pressures to write social media captions, blogs, emails etc, particularly if it doesn’t come naturally to them
• What message alignment is, what it means and why it’s so important to the success of your business
• Signs and symptoms to look out for to indicate if your message is out of alignment, and what you can do to fix it

Find Catherine James on Instagram her head straight to her website.

Click here to listen on: YouTube

Asking for feedback is crucial. Whether you’re validating a business idea, seeking a response to an idea or new concept, or simply conducting market research, feedback from the right (or wrong) people has the power to make or break you. I truly believe that words hold power. An uplifting, encouraging conversation can give you the confidence to step forward. A negative, sarcastic or harsh comment can literally stop you in your tracks.

It makes sense then, that as business owners and creators, we need to be 1) super careful who we share our ideas with and 2) be selective with exactly what we share or seek help with.

In this episode I’m offering up my simple, actionable thoughts on requesting feedback, and more specifically, how to do it objectively and effectively.

Click here to listen on: YouTube