Brand Architect

By: Ani Alexander
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  • Summary

  • At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
    Ani Alexander 2020
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Economics Leadership Marketing
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Episodes
  • Storytelling, Messaging and Positioning with Mark Evans

    Storytelling, Messaging and Positioning with Mark Evans
    Aug 18 2020

    In this episodes we discuss:

    • Importance of the storytelling in marketing
    • What kind of stories could you tell
    • The importance of transparency
    • How to find your differentiator
    • what is a fractional CMO
    • The future of work
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    53 mins
  • Social Media and Online Communities with Felix Sander

    Social Media and Online Communities with Felix Sander
    Aug 3 2020
    In this episode we talk about
    • Importance of the online communities
    • How Appics managed to build such a loyal community
    • Influencer marketing
    • Authenticity online
    • Importance of he cooperation with other partners
    • Future trends of the social media platforms
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    41 mins
  • Discussing Marketing Tech Startups with Timothy Peterson

    Discussing Marketing Tech Startups with Timothy Peterson
    Jul 27 2020

    In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
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    57 mins

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