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Episode Summary: In this episode, host Jörn "Joe" Menninger interviews Annelise Osborne, Chief Business Officer at Kadena. Annelise discusses her journey from commercial real estate to blockchain, highlighting the inefficiencies in traditional finance and the transformative potential of blockchain technology. She covers her book on blockchain and cryptocurrencies, the benefits of stablecoins, and the regulatory challenges facing Fintech in the US. Learn about the importance of marketing, strategic partnerships, and adaptability for startups. This episode emphasizes the need for clear regulations to foster financial innovation and the vital role of networking in the Fintech space.

Key Points:

1. Marketing for Startups

2. Blockchain Technology Potential

3. Traditional Finance Inefficiencies

4. Stablecoins and Cross-Border Transactions

5. Regulation and Compliance Challenges

6. Strategic Partnerships and Networking

7. Economic Downturns and Resilience

Notable Quotes:

• "So if I was a building owner, I could borrow cheaper, and I could borrow more money because of these bonds that took the risk off the bank's balance sheet." — Annelise Osborne [00:02:46]

• "When I learned about blockchain, to me, it was just an eye opener of how much more efficient it could make finance." — Annelise Osborne [00:03:53]

• "Marketing is different, takes different channels now, and it's more direct with all the digital world that we have, that we didn't have, you know, 15, 20 years ago, especially with social media." — Annelise Osborne [00:08:32]

• "Globally, ICOs raised billions because people wanted to find ways to invest their money." — Annelise Osborne [00:13:44]

• "Regulation is really around to protect investors. But where do you find, you know, with innovation and how do you find a way to regulate innovation when there's more ideas coming out with this technology?" — Annelise Osborne [00:15:16]

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