In this conversation, Leonidas shares his journey into the blockchain and NFT space, detailing his early experiences with Bitcoin and Ethereum, his pivot to Ordinals, and the rise of meme coins on Bitcoin. He emphasizes the importance of on-chain art and the need for a fair distribution model in the crypto space, particularly through the free and fair movement associated with the Dog meme coin and the Runes Meta Protocol. In this conversation, Leonidas discusses the challenges posed by centralized exchanges in the crypto market, emphasizing the detrimental effects of exorbitant listing fees on decentralized projects. He advocates for a community-centric approach in building projects like Dog, which aims to empower retail investors and promote transparency. The discussion also touches on the innovative features of ord.io, a platform designed to enhance the user experience in exploring ordinals and runes, showcasing the importance of user feedback in product development.

And why AI Agent AIXBT loves $DOG so much.

Takeaways

• Leonidas started his journey in blockchain in 2014, initially attracted by Bitcoin's price movement.
• He transitioned from being a coin collector to a software developer involved in Ethereum and NFTs.
• The NFT space has evolved significantly, with Ordinals representing a new standard on Bitcoin.
• On-chain art is crucial for the longevity and value of NFTs, as many early projects lost their art due to poor storage solutions.
• The future of NFTs will likely see more on-chain art and innovative projects beyond the current trends.
• Meme coins are gaining traction on Bitcoin, with Dog being a notable example.
• The free and fair movement aims to decentralize token distribution and empower retail investors.
• Leonidas advocates for a model where meme coins do not have a controlling team, similar to Bitcoin's ethos.
• The NFT market is still in its early stages, with potential for new innovations and use cases.
• Community-driven initiatives can lead to more equitable outcomes in the crypto space. Centralized exchanges are extorting projects with high listing fees.
• The crypto market is rigged against decentralized projects.
• Community members should always be prioritized in project development.
• Empathy for investors is crucial in the crypto space.
• Dog represents a movement against centralized control.
• The narrative of Dog resonates with those tired of scams.
• Ord.io was built to meet the needs of its users.
• User engagement on social media is vital for founders.
• Transparency is key to building trust in the community.
• Innovative features can enhance user experience in crypto.

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Summary

In this conversation, Sergey Gorbunov from Axelar discusses the importance of interoperability in the blockchain space, the shift towards enterprise adoption, and the future of tokenization. He highlights the challenges of integrating traditional assets like real estate into blockchain, the solutions Axelar provides for seamless interoperability, and the metrics they track for success. Sergey also shares insights on partnerships, privacy concerns, and the growing interest in Bitcoin integration, emphasizing the need for a collaborative approach in the evolving Web3 landscape.

Takeaways

Axelar provides a connectivity layer for various blockchains.

The demand for interoperability is increasing with more blockchains emerging. Enterprise adoption is shifting from R&D to product development teams.

Tokenization of assets is expected to grow significantly in the next 12-24 months.
Real estate tokenization faces regulatory and practical challenges.

Axelar's interoperability solutions simplify asset management across chains.
The Mobius Development Stack includes tools for easier integration.

Partnerships with organizations like Open Zeppelin are crucial for standardization.
Metrics like volume and TVL are key indicators of Axelar's success.

Privacy-preserving solutions are being explored for enterprise clients.

Episode Resources

Follow Sergey on X at: https://x.com/sergey_nog
Learn more about https://www.axelar.network/

Chapters

00:00 Introduction to Axelar and Interoperability
02:46 The Shift to Enterprise and Institutional Clients
06:08 Tokenization Trends and Future Expectations
08:57 Challenges in Real Estate Tokenization
11:58 Axelar's Interoperability Solutions
14:52 Growth and Development at Axelar
17:54 Partnerships and Standardization Efforts
20:52 Metrics for Success and Marketing Strategies
23:58 Privacy and Compliance in Enterprise Solutions
27:00 Bitcoin Integration and Future Opportunities
30:07 Flywheels for Growth and Market Positioning
32:57 Entrepreneurial Journey and Future Outlook

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Summary

In this conversation, Pete Abilla interviews Justin from Safary, exploring the transition from Web2 to Web3, the challenges of growth marketing in the crypto space, and the importance of community and privacy in data collection. Justin shares insights on defining funnels, the tech stack for growth marketers, and the unique aspects of marketing in an immature industry like Web3. In this conversation, Justin from Safary discusses the evolving landscape of crypto marketing, emphasizing the importance of attribution, user journey, and the need for innovative strategies in a bear market. He highlights the significance of mindshare and the challenges of measuring success in a rapidly changing environment. The discussion also touches on the role of influencers and the potential of underutilized channels like Facebook and LinkedIn in reaching broader audiences.

Takeaways

• Justin explains Safari as a data analytics company for crypto teams.
• The transition from Web2 to Web3 involves identity challenges.
• Web3 marketing lacks the maturity of Web2 marketing strategies.
• Privacy concerns are paramount in Web3 marketing.
• Attribution in Web3 is complex due to the lack of clear metrics.
• Funnel definitions vary significantly between Web2 and Web3.
• Community engagement is crucial for driving traffic to websites.
• Ethical data collection methods are essential in Web3.
• Tech stacks for Web3 marketers need to adapt to new challenges.
• Farcaster offers unique opportunities for attribution in Web3. The integration of crypto and marketing is crucial for growth.
• Driving traffic to a blog can be a challenge due to privacy concerns.
• Link-based attribution is becoming less effective in crypto marketing.
• Creating a community around Web3 growth is essential for industry recognition.
• Mindshare is vital for projects in a bear market to maintain relevance.
• Measuring share of voice requires understanding the specific ecosystem.
• Influencers should be identified within their respective tribes.
• Facebook groups present untapped opportunities for engagement.
• Marketers should focus on converting crypto owners to active users.
• Understanding user psychology can enhance campaign effectiveness.

Episode Links

Follow Justin on X: https://x.com/jkey_eth
Learn About Safary Club: https://x.com/safaryclub
Go to https://www.safary.club/ to learn more.

Chapters

00:00 Introduction and Background
03:07 Transitioning from Web2 to Web3
05:53 Identity Crisis in Crypto
08:46 Growth Marketing in Web3 vs Web2
12:13 Defining Funnels in Web3
14:58 Privacy vs Attribution in Marketing
18:00 Tech Stack for Web3 Growth Marketers
20:47 Attribution and User Journey Mapping
23:51 Driving Traffic from Community to Website
29:38 The Intersection of Crypto and Marketing
36:21 Building a Web3 Growth Industry
43:21 Mindshare in a Bear Market
56:28 Identifying Influencers in Crypto

Follow me @shmula on X for upcoming episodes and to get in touch with me.