Blade Brand Edge

By: Wayne S. Roberts
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  • Summary

  • Wayne S. Roberts, founder of Blade Creative Branding in Toronto, has an attitude about brands and branding ... because he knows they've created the world we live in. In this insightful, often bitingly humorous podcast, Wayne and his guests will explore how branding will continue to change the world ... and maybe even save it!
    Blade Creative Branding 2020
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Economics Marketing Personal Success Politics & Government
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Episodes
  • The Emotional Currency of the Anti-Mask Movement

    The Emotional Currency of the Anti-Mask Movement
    Sep 29 2021

    In this episode of the Brand Edge Podcast, Wayne Roberts looks at the rise of the Anti-vax/Anti-mask movement thru the lens of the brand community. The rationalizations that they use today are the same as someone who buys a superfast car in the midst of climate change. People don't buy anything ... They buy in
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    8 mins
  • Who The F#@K Wants An Election

    Who The F#@K Wants An Election
    Sep 2 2021

    We're having an election ... who gives a shit? The Brand Communities of every party, that's who. Elections are the epitome of Brand Community marketing. Watch thru that lens, and you'll see why the parties don't want (or need) everyone's vote, just enough to get by.
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    5 mins
  • Trust Is A Bust

    Trust Is A Bust
    Aug 3 2021

    In this episode, Wayne takes us through the existential crisis we face in a world rocked by an ongoing pandemic, accelerating climate change, and lingering economic uncertainty. At the heart of our troubles, personally and commercially, is a crisis in belief that challenges brands to be relevant and worthy of our emotional investment. The Good News? Wayne also outlines some key takeaways to help your brand navigate this shifting landscape successfully.
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    10 mins

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