• Black Friday campaigns inspiration with Mia Fileman from Campaign Del Mar

  • Sep 19 2024
  • Length: 33 mins
  • Podcast

Black Friday campaigns inspiration with Mia Fileman from Campaign Del Mar

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  • Summary

  • Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results.

    In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns.

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    Campaigns and brands mentioned in this episode:

    LNDR: Black Friday is for keepers.

    Wallacks

    Cards Against Humanity

    Merry People

    Everlane

    Jones Road Beauty

    How Brands Grow by Byron Sharpe

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    Download the Black Friday Workbook to plan out your Black Friday marketing strategy.

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    Connect with Mia Fileman

    Campaign del Mar website

    Instagram

    LinkedIn

    Connect with Nell Casey:

    Instagram

    LinkedIn
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