On this episode of BizVox, produced by MonsterVox Productions Scott speaks to local small business owner Betsy Gerhart, owner of MB Subculture, in Bucyrus, Ohio, about how a deep understanding of her business's brand is helping her overcome challenges out of their control in the comic book world and effectively plan for the future.

MB Subculture, located at 122 W Rensselaer St., Bucyrus, features comic books, costumes, and a range of collectibles and curiosities. And while the Bucyrus subculture is alive and well, no business can truly be immune from challenges that result when issues arise at the supplier level. Small businesses are particularly vulnerable when issues occur upstream. Not only do the balance sheets feel the pinch, the risk of losing customers is a very real concern. Fortunately, armed with intimate knowledge and insight into the brand voice, any business can make fast and effective decisions that will not only allow your business to persevere in the wake of uncertainty, but allows you to do so in a way that continues to make your customers happy to weather the storm alongside you.

On this episode of BizVox you'll get:

• A glimpse behind the curtain to discover some of the qualities and curiosities that make MB Subculture a unique stop to shop.
• Insight into where you might find items for your next themed event.
• Inspiration for developing a better understanding of your brand voice and how it can help protect your business from uncertainty.

And more ...

Don't forget to like this episode and subscribe to BizVox anywhere you enjoy listening to podcasts. If you have questions or are interested in being a guest on a future episode of BizVox, email us at info@monstervoxproductions.com.

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This podcast is for informational purposes only and should not be considered legal advice or endorsement of its participants, nor of any companies or persons discussed therein. MonsterVox Productions is not responsible for any losses, damage, or liabilities that may arise from the use of information contained in this podcast. The views expressed in this podcast are those of its participants and may not be those of any podcasting platform or hosting service utilized in its distribution.

MonsterVox Productions LLC.

Attention all small businesses, nonprofit warriors, and aspiring entrepreneurs! Welcome to the inaugural episode of BizVox, a podcast that challenges listeners to zero in on their existing marketing and branding strategies while inspiring growth, creativity, and customer loyalty.

This first episode of BizVox, produced by Scott Leon Smith, founder and CEO of MonsterVox Productions, an independent voiceover and narration firm headquartered in Bucyrus, Ohio, was recorded at Bucyrus Little Theatre. Our special guest is Abbey Kanellakis. Abbey is a professional online marketing professional, public relations expert, communications wiz, and current president of Bucyrus Little Theatre.

On this episode of BizVox, Scott and Abbey are celebrating Small Business Saturday 2024 with some insightful tips to help listeners amplify their brand messaging and hone in on their existing positioning and strategy.

Check out this entertaining episode to learn answers to the following common questions:

• What is (and is not) branding?
• What is brand consistency?
• Who defines an organization's brand voice?
• What is the best thing an entrepreneur can do to improve their organization?
• How to listen to customers?
• What marketing and branding challenges will organizations face in 2025?
• How to use (and how not to use) artificial intelligence (AI) and machine learning

If you're interested in joining Scott on a future episode of BizVox, email us today at info@monstervoxproductions.com. Big voices are always welcome. Your business or nonprofit organization is unique. Let's talk about the qualities that make you exceptional!

To learn more about BizVox, Scott Smith, or MonsterVoxProductions, visit www.monstervoxproductions.com.

This podcast is for informational purposes only and should not be considered legal advice or endorsement of its participants nor of any companies or persons discussed therein. MonsterVox Productions is not responsible for any losses, damage, or liabilities that may arise from the use of information contained in this podcast. The views expressed in this podcast are those of its participants and may not be those of any podcasting platform or hosting service utilized in its distribution.

(c) MonsterVox Productions LLC