In this episode of Beyond the Tech (Solo Edition), Bryan sits down with Leslie Grandy - author of Creative Velocity and former executive at Apple, T-Mobile, Best Buy, and Amazon - for an in-depth conversation about her Product Playbook for navigating ambiguity and driving transformation. Tune in for insights from one of the industry’s most experienced change-makers!

Leslie dives into her journey, beginning with her early passion for the arts, which led her to the film industry and, later, high-impact roles at companies like T-Mobile, Apple, and Best Buy.

The conversation explores her work today as a “CEO whisperer,” helping both startups and established brands align customer insights with business strategy for enduring impact. Whether navigating uncharted waters or structuring frameworks for large-scale change, Leslie’s story is one of resilience, creativity, and leadership in the face of complexity.

Throughout the conversation, she reflects on how she used her background in the film industry to apply creative problem-solving approaches in corporate environments where ambiguity and change were often met with resistance. Leslie shares insights into leading teams through transformation by fostering a culture of innovation and adaptability, even in traditional corporate settings. She also emphasises the importance of embracing ambiguity as a tool for growth, especially when guiding organisations through digital and cultural shifts. Leslie also discusses her upcoming book, Creative Velocity (coming May 2025), which redefines creativity as an accessible skill rather than an innate talent.