The photography industry is evolving rapidly, and 2025 promises groundbreaking changes!

In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography.

Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commercial campaigns with bold contrasts and vibrant colors are rising, while paid editorials are on the decline.

Explore how 360-degree immersive content, VR integration, and video add-ons are reshaping client expectations, and why subscription-based pricing models are the new norm for photographers.

Don’t miss these invaluable insights to stay competitive and future-proof your career!

https://jamespatrick.com/

https://www.instagram.com/jpatrickphoto/

I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route.

So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as well as a multi-faceted marketing plan for the launch of the book to ensure its success.

I then took that proposal and I sent it out more than 100 times. I sent it off to book publishers as well as to a bevy of literary agents.

This podcast covers, in detail, the results.

https://jamespatrick.com/

https://www.instagram.com/jpatrickphoto/

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle.

Well, let's fix that, shall we?

My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business.

Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working with brands such as BravoTV, Hilton Grand Vacations, Profoto and more.

In this episode of the podcast, Vanessa and I dive deep into the reality of marketing and business development for creative professionals, what works, what doesn't work and what ultimately is the one thing that can generate new business.

As a gift for listeners, Vanessa Joy has a free social media guide. Just DM her "instatips" to her IG at https://www.instagram.com/vanessajoy

Thank you for checking out the Beyond the Image podcast. As always we appreciate your reviews on the Apple Podcast App, Spotify or wherever you get your episodes!

https://jamespatrick.com/