• Beyond the Exhibits: Marketing Strategies That Put Museums on the Map!

  • Nov 15 2024
  • Length: 12 mins
  • Podcast

Beyond the Exhibits: Marketing Strategies That Put Museums on the Map!

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  • Summary

  • MUSEUM MARKETING BLUEPRINT

    PHASE 1: EVENT FOUNDATION

    □ Plan signature event

    □ Secure VIP participants

    □ Create media kit

    □ Design registration system


    PHASE 2: MEDIA EXPANSION

    □ Develop press relationships

    □ Schedule network coverage

    □ Create content calendar

    □ Build media archive


    PHASE 3: DIGITAL GROWTH

    □ Launch new website

    □ Implement membership program

    □ Start newsletter

    □ Track metrics


    ROI INDICATORS:

    - Attendance numbers

    - Media mentions

    - Membership growth

    - Partnership value


    NEXT STEPS:

    → Review event metrics

    → Scale successful elements

    → Adjust digital strategy

    → Plan next quarter
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