In this episode of Beyond the Dashboard, we're joined by Gray Mabry, CEO of iVenture Solutions, to discuss their innovative approach to measuring customer satisfaction. Gray shares insights on their "Customer Persona Score," a metric that goes beyond traditional NPS and CSAT scores. Discover how iVenture Solutions:

• Analyzes communication data to assign personas to customers
• Tailors their service based on these personas to minimize attrition
• Leverages language models to process unstructured data and gain valuable insights
• Focuses on both low and high scores to identify areas for improvement and replication

Gray also emphasizes the importance of measuring response times for simple issues and the quality of engagement for more complex problems. Tune in to learn how you can apply these strategies to your MSP or ITSP and take your customer satisfaction metrics to the next level.

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

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Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.

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Mentioned in this episode:

We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop. There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event. Backups are your final stand when a threat penetrates your layers of defense. That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases. You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs. Comet grows with your business with scalable per-device pricing. Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com. Comet Backup, the backup solution that MSP’s trust.

Comet Backup

Are you keeping pace with email marketing benchmarks in the MSP industry? In this episode, we dive into the key metrics and KPIs MSPs should track to optimize their email campaigns.

We break down the email marketing funnel, including list size, open rates, click-through rates, and more. Learn the industry averages in each area and evaluate how your email program stacks up.

You'll get actionable tips on how to improve deliverability, drive more clicks, and add value for your subscribers. We discuss the best days and times to send emails, personalization tactics, mobile optimization, and going beyond basic monthly newsletters.

While social media has its place in marketing, we debate whether follower counts should be a priority KPI for MSPs. Get perspectives on the ROI of social platforms and how much time to reasonably invest there.

If you want to level up your email marketing and align with industry leaders, don't miss this episode. Now is the time to start surpassing benchmarks and see results.

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

Start running backups in 15 minutes or less!

Get started with Comet Backup here.

Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.

Try Movebot for yourself with 250GB free with no credit card or calls required.

Get Started

Mentioned in this episode:

We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop. There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event. Backups are your final stand when a threat penetrates your layers of defense. That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases. You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs. Comet grows with your business with scalable per-device pricing. Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com. Comet Backup, the backup solution that MSP’s trust.

Comet Backup

Testing and Refining Your Website for Maximum Conversions

Are you looking to grow your managed IT services business? In this episode, we dive into proven strategies to boost conversions and sales from your website.

We discuss:

• The importance of tracking and optimizing your website's conversion rate
• Best practices for A/B testing call-to-action buttons and messaging
• Tips for incrementally improving conversions over time through continued refinement
• Suggestions for simplified tracking for smaller MSPs without complex analytics
• Crafting customer-focused CTAs that drive action using powerful verbs
• Ensuring your content and website stands out from competitors

Join us for tactical tips you can implement right away to turn more of your website visitors into sales opportunities. We're taking the guesswork out of website optimization so you can confidently improve conversions. Tune in to level up your digital marketing game as an MSP!

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

Start running backups in 15 minutes or less!

Get started with Comet Backup here.

Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.

Try Movebot for yourself with 250GB free with no credit card or calls required.

Get Started