• Best Practices for Building a School District Website

  • Aug 6 2024
  • Length: 19 mins
  • Podcast

Best Practices for Building a School District Website

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  • Summary

  • In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience (https://www.foremostmedia.com/web-design-ux/ux-analysis), ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences. The Importance of Flexibility and Functionality Proprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs of students, parents, staff, and the community. There are several critical features of school district websites that need to be considered, including calendar integrations, news updates, and mobile-friendly design, ensuring that the site serves all users effectively. Marketing and Branding for Schools Jon and Evan also discuss the often-overlooked aspect of marketing in the education sector. They share examples of how schools, including virtual, private, and public institutions, can benefit from strategic marketing to drive enrollment and community engagement. They also touch on the importance of branding consistency, suggesting that schools develop clear brand guidelines to maintain a professional online presence. Timestamps: 0:00 Intro 0:46 Organizing Information for Several Audiences at Once 5:26 Which Management Platform is Best? 8:45 Calendar Integration 10:28 Content Plugin for News & Updates 11:38 Misc Integrations: Links, Document Management, & Social Media 13:27 The Importance of Digital Marketing for School District Websites 14:59 Planning is Key 16:18 Have Consistent Brand Guidelines 17:07 Foremost Selected as UW's Primary Pre-Approved Vendor 18:21 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
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