Behind the Craft

By: Peter Yang
  • Summary

  • Expert interviews and guides to help you level up as a product leader and creator fast.
    Peter Yang
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Episodes
  • How I Built a 7-Figure Business in Less than A Year with AI | Ben Tossell (Ben's Bites)
    Sep 29 2024

    My guest today is Ben Tossell, founder of Ben's Bites. Ben built a 7-figure business that has taught 10,000+ people how to use AI to save time and automate work. In less than a year, this business has already made more than his last exit (selling no-code platform MakerPad to Zapier). Timestamps: (00:00) AI is your co-pilot, it's not the end to end solution yet (00:56) I scaled to $1M+ by avoiding things I hate doing (03:11) Key drivers of growing to 7-figures in 9 months (10:44) What to automate with AI vs. delegate to teammates (15:30) How to find and hire help online (17:22) Has the community been critical to the business? (22:09) The art of writing great AI prompts (25:42) Ben's bear take on Perplexity (29:36) My defense of Perplexity (33:18) Why all of us are winners from the AI race (36:17) Underrated AI tools for illustrations, videos, and more (40:02) How to build a business to suit your life, not vice versa Get the takeaways: https://creatoreconomy.so/p/how-i-built-a-7-figure-business-with-ai-ben-tossell Where to find Ben: Website: https://bensbites.com/ X: https://x.com/bentossell 📌 Subscribe to this channel – more interviews coming soon!


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    43 mins
  • How to Break into AI PM from Google AI Product Leader | Marily Nika (Google)
    Sep 22 2024

    My guest today is Marily Nika, AI Product Lead at Google. Marily built AI products at Meta and Google for 12+ years after getting a PhD in machine learning. She's also a top AI instructor who has given talks at TED, Harvard, and through her top-rated AI course and newsletter.

    Timestamps:

    (00:00) Anyone can be an AI PM (01:22) A crash course on core AI concepts (01:51) AI algorithms and applications map (06:38) Traits that the best AI PMs have in common (09:53) How to get leadership buy-in for AI products (11:37) A day in the life as an AI PM (14:51) How to break into AI product management (20:25) How to avoid the retention problem for AI products (23:08) A live demo of ChatGPT Voice (33:39) How Marily uses AI in her personal life Get the takeaways: https://creatoreconomy.so/p/how-to-break-into-ai-product-management


    Where to find Marily:

    Newsletter: https://marily.substack.com/

    Course: https://maven.com/marily-nika/ai-pm-bootcamp 📌 Subscribe to this channel – more interviews coming soon!


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    37 mins
  • How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
    Sep 15 2024

    My guest today is Justin Welsh, a 7-figure solopreneur and creator. Justin burned out from startups in 2019 after suffering from a panic attack. Since then, he’s built an $8M one-person business and an audience of millions. His new course, Creator MBA, is one of the highest value-to-time courses I’ve ever taken. Timestamps: (00:00) The specific path to build an $8M solo business (01:47) Leaving the career ladder after a panic attack (05:53) How to build a side hustle while employed (08:41) An exercise to take back your time (12:59) Finding your niche and unique value proposition (16:12) Validating your business idea with real customers (19:02) Creating a movement and identifying your "enemy" (23:00) A simple creator funnel to scale solo businesses (27:01) Changes that led to big growth in Justin's business (27:29) How Justin uses AI to optimize his funnel (31:23) Specific vs generic paths to succeed as a creator (39:22) Closing advice for tech people to take back control of their careers Get the interview takeaways: https://creatoreconomy.so/p/how-i-built-an-8m-solo-business-justin-welsh Where to find Justin: LinkedIn: https://www.linkedin.com/in/justinwelsh/ Newsletter: https://www.justinwelsh.me/newsletters 📌 Subscribe to this channel – more interviews coming soon!

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    43 mins

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