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This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN.

Timestamps:

• (1:48) - whether trail running events should have points of view
• (4:51) - the role of brand partners at trail running events
• (5:56) - race director off-season activities, business challenges
• (13:49) - event permitting for trail races
• (20:49) - inspirations for Mammoth Trail Fest
• (27:58) - more brand partnerships discussion
• (36:13) - golden trail series relationship
• (41:04) - Tim Tollefson parting thoughts
• (43:26) - how to enter the running retail space
• (45:47) - lessons learned working for Nike
• (52:15) - intentionally creating in-store community environment
• (57:00) - Nashville running scene
• (61:05) - running memberships, unique inventory
• (64:20) - advice for starting a running store, the zero to one

Partners:

• Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
• Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
• Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
• deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.

Additional Links:

• Mammoth Trail Fest
• Exchange Running Collective
• Follow Finn on Instagram, Strava, Twitter,

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