An introduction to Behind The Membership with Callie Willows: where the idea came from, why we're doing it and an overview of what to expect in the coming season as Callie sits down for frank, no-fluff conversations with membership site owners.

Stacey Harris is joining me in the very first episode of Behind the Membership to discuss her site, Hit the Mic Backstage.

We delve into Stacey's membership journey so far, including:

• Positioning the membership as an upgrade to her podcast
• How she created her membership in just 2 weeks
• The sales funnel she uses to attract new members
• The impact of $1 trials
• Why she loves running a community
• How Hit the Mic Backstage has evolved over the last two years
• and more!

Joining me on this episode of Behind the Membership is Colin Gray from The Podcast Host Academy. 

Colin actually had a false start with his membership, something many of us fear, but is now starting to thrive after pivoting his approach and brand.

Colin's membership is still quite young, but he shares some great insights, including:

• Why his first membership site didn't quite work and what he did to fix that
• Making a natural link between free and paid content, and the different roles his blog and podcast play
• Why he's not sure about having a community in the membership
• The challenge of creating ongoing value
• How live support plays a large part in his membership success
• The value in creating short actionable content to aid member results
• How looking outside of other membership sites for inspiration is a good idea
• How he's adding a SaaS product into the mix with his membership
• and more!