Scaling Emerging Beauty

By: Monique Hutcherson Benoit
  • Summary

  • The Scaling Emerging Beauty podcast offers actionable insights and strategies to scale beauty brands from $0 to $20M, focusing on growth through retail opportunities. Join host Monique Benoit, a former merchant at Target and Anthropologie, as she talks with founders, retailers, and other experts to offer relevant tactics for brands in the trenches, and valuable content for the industry enthusiast.
    2023
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Episodes
  • How a Cardiologist Created a Global SkinCare Brand
    Feb 4 2025
    Summary

    In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands.

    Links

    Dr. Tiina Meder

    Instagram: @drtiinameder

    LinkedIn: Dr. Tiina Meder



    Scaling Emerging Beauty & Monique

    https://www.instagram.com/moniquehbenoit/

    https://www.linkedin.com/in/moniquehbenoit/

    https://www.instagram.com/scalingemergingbeauty

    https://scalingemergingbeauty.com/

    Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

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    54 mins
  • E 704: Balancing Confidence and Humility as an Entrepreneur
    Jan 28 2025
    Summary

    In this episode, Monique Benoit, explores the delicate balance between confidence and humility that every beauty founder needs to master. Confidence helps you stay true to your vision, while humility allows you to learn, grow, and adapt.

    Monique shares actionable insights from her experience working with major beauty brands, including lessons from representing brands and curating product as a buyer. Discover how to define your "why," stay grounded in your mission, and filter advice to align with your brand’s goals.

    Whether you’re pitching to a retailer, navigating feedback, or charting the next steps in your journey, this episode is packed with tips to help you embrace your vision while staying open to growth.

    Key Takeaways:

    • The importance of knowing your vision and owning your unique value.

    • How to filter advice to align with your brand’s goals.

    • Practical tips to balance confidence with humility as you scale.

    Links

    Scaling Emerging Beauty & Monique

    https://www.instagram.com/moniquehbenoit/

    https://www.linkedin.com/in/moniquehbenoit/

    https://www.instagram.com/scalingemergingbeauty

    https://scalingemergingbeauty.com/

    Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

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    11 mins
  • E 703: Building a Brand with Consistency, Trial, and Error featuring the Founders of Geologie
    Jan 21 2025
    Summary

    In this episode of the Scaling Emerging Beauty podcast, Monique Benoit speaks with Nick and Dave, co-founders of Geologie, about their journey in launching and scaling their skincare brand.

    They discuss the challenges of starting a beauty brand, the importance of having a solid team, and the need for a good manufacturing partner.

    The conversation also touches on product development, finding product-market fit, and the significance of understanding strengths and weaknesses in a co-founder relationship.

    In this conversation, Nick and Dave discuss their journey in building a skincare brand, emphasizing the importance of branding, packaging, and understanding their target audience.

    They share insights on the significance of feedback and iteration in product development, the challenges of expanding into brick-and-mortar retail, and the role of Amazon in their growth strategy.

    The discussion also covers the development of effective product lines for retail, the science behind product effectiveness, and the necessity of understanding distribution channels.

    They conclude by reflecting on the entrepreneurial journey and the importance of integrating various sales strategies.

    Links

    Nick, Dave, & Geologie

    Geologie Instagram

    Nick Linkedin

    Dave Linkedin

    Scaling Emerging Beauty & Monique

    https://www.instagram.com/moniquehbenoit/

    https://www.linkedin.com/in/moniquehbenoit/

    https://www.instagram.com/scalingemergingbeauty

    https://scalingemergingbeauty.com/

    Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

    Show More Show Less
    50 mins

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