Let’s be real: you can’t run a successful business without clients. Having a consistent flow of clients through the door means having consistent cash flow and a steady income source for your business. But for every loyal client, there’s an even greater need to be attracting multiple new clients to fill your books every week. So how do you stand out from the saturated crowd and create an offer worthy of clients seeking you out (instead of the other way around)? In this week’s episode of the podcast, I’m sharing my 7 best marketing strategies to do exactly that. To become a real player in the game, you need to have an unshakeable belief in yourself that you can and will succeed. We’ll be taking a look at the vital importance of mindset, and the powerful difference between a negative limiting mentality and a confident abundant state of mind. I’m also going to dive into the (sometimes complicated!) relationship between yourself and your client, and how you can work with the laws of attraction to entice customers into your business and form genuine connections that increase your retention rate. There’s no marketing without strategy either - it’s not enough to be simply good at just beauty any more! I’m teaching you the value of building your business through clear branding, financial, and marketing foundations. And I’m not stopping there! I’ll be giving you 7 marketing pathways and funnels that you can use to source new clients that you can implement into your beauty business today. Say no to a scarcity mindset, and say hello to an abundant outlook!

Become a client-attracting magnet:
🧲 Changing your mindset - believing you CAN and WILL get clients
🧲 Ensuring you upskill your knowledge in both beauty and business
🧲 Understanding the client/owner relationship, and how to develop it to your advantage
🧲 My 7 marketing strategies to attract new clients that you could start today!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

A rodeo, a graduation after-party, a go-kart track, a beauty salon, and a bowling alley: what do they all have in common? Hint: they’re all just some of the businesses that I’ve started and scaled to success! Whilst we’ve had some game-changing beauty industry leaders share their own journeys on the podcast so far, it’s common to my attention that you and I haven’t been fully introduced. So on this week’s episode of the podcast, I’m taking you behind the scenes of the Beauty Industry Leaders brand and sharing my personal stories alongside everything I’ve learned in business. After spending decades learning how to find new ideas and grow businesses from the ground up, I’ve seen all the highs and lows of entrepreneurship. I’ve made devastating mistakes, but I’ve learned from them and strived to become better, and now I’m celebrating massive wins on a daily basis! I’ll be taking you along the journey, from starting in a small country town, to expanding our entertainment businesses in the city, and now coaching women across the nation. We’ll also break down some of the biggest business decisions I’ve had to make, and how you can apply them to your own journey to improve your own outcome. It’s taken a long time for me to get to where I am (seriously, I started my first job at 10!) and I always wished there was someone around who I could go to for advice, and ask those questions I couldn’t answer myself - my goal is to be that person for you!

Get to know me better:
✨ My biggest mistakes and successes in business - and how you can learn from them
✨ Making your own opportunities and building resilience
✨ Taking any chance to learn and grow, and how to do it with a supportive community
✨ Ensuring you have a work-life balance and doing things that bring you joy!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.

It’s easy to point the finger when playing the blame game of business: ‘it’s not me, it’s them’! It’s far simpler to place the onus of poor performance on external factors, rather than taking responsibility ourselves. But whilst getting caught up in myths might make us feel better in the short term, the reality is that the statistics don’t lie - so it’s time to stop running from those cold hard truths! On this week’s episode of the podcast, I’m exposing some of the most common myths that beauty business owners are hiding behind. We’ll be uncovering the truth and helping you see the reality of topics such as market saturation, social media strategies, and customer acquisition. From forums to Facebook groups, the perpetuation of these myths can be used as a shield to stop us from having to face the facts and recognise that we have the power to change the outcomes. By taking consistent and constructive action towards your goals you can begin to build a beauty empire even when times are hard! But when times are tough and businesses are struggling it can be easy to slip into a negative headspace and start doubting your abilities as an entrepreneur. These self-limiting beliefs can sneak up on you - and they’re rarely based in truth either. I’m sharing my 6-step framework to help you shed the victim mindset and shift to a proactive and positive outlook! This is your reality check to take back control from made-up rules and play by your own instead.

We’re sorting fact from fiction:
🕵️‍♀️ Exposing the most common myths that beauty business owners tell themselves!
🕵️‍♀️ The importance of constantly learning and adapting as the industry changes
🕵️‍♀️ Creating growth strategies and performing them consistently
🕵️‍♀️ My 6-step framework to shatter self-limiting beliefs

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.