Be a Marketer with Dave Charest

By: Constant Contact
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  • Summary

  • As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the Be a Marketer podcast! New episodes every Thursday!
    © 2023 Constant Contact
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Economics Leadership Marketing
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Episodes
  • Destination Marketing Strategies with Aljolynn Sperber

    Destination Marketing Strategies with Aljolynn Sperber
    Jan 30 2025

    After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals.

    This is not just about attracting tourists; for Aljolynn, it’s about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The overall story is we want people to feel like they belong when they come here," she shares on the Be A Marketer podcast, a series dedicated to helping Constant Contact customers succeed with marketing.

    In this episode, host Dave Charest and Aljolynn dive into her strategies for destination marketing. They discuss the need for a modern, mobile-responsive website and how she uses data to inform her decisions. They also cover the value of email segmentation and how she engages her audience with polls and surveys.

    Tune in to discover how Aljolynn balances innovation with tradition, cultivates meaningful community connections, and consistently promotes her core values, while boosting Kitsap.


    Additional Resources:

    • Why a Mobile Responsive Website Matters
    • Mobile-Friendly vs Mobile-Responsive
    • Goal Getter: 3 Email Marketing Goals to Set for the New Year
    • Survey Questions: Find the Best Tools for Crafting Effective Surveys
    • Set up to automatically resend to contacts who don’t open their email feature in Constant Contact


    Meet Today’s Guest: Aljolynn Sperber of Visit Kitsap Peninsula

    👩‍💼 What she does: Aljolynn is the Executive Director of Visit Kitsap Peninsula, the official tourism organization for the Kitsap Peninsula in Washington state. She is focused on promoting tourism while also making sure locals feel a sense of belonging in their community. She uses her background in marketing and her love of the area to make Kitsap a great place to visit and live.


    💡 Key quote: "I love data and what it can do for people. And so take advantage of any data that you can get from Constant Contact or any other tool that you're using to help inform your decisions and make a really good impact for the community that you're living, working, playing in."


    👋 Where to find her: Website | LinkedIn


    👋 Where to find Visit Kitsap Peninsula: Website | Instagram | Facebook


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    42 mins
  • Building Customer Relationships Through Email with Lena Niedzielin

    Building Customer Relationships Through Email with Lena Niedzielin
    Jan 23 2025

    From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year round.


    However, marketing an indoor ski center presents unique challenges. How do you reach an audience that may not even know your business exists? On this episode of Be A Marketer, Lena shares her secrets to success, including her innovative use of Constant Contact to build customer relationships and drive off-season sales. “It’s a huge challenge to find one specific strategy that would work for all our customers,” Lena explains, highlighting the need for targeted marketing.


    Tune in to discover how Lena leverages email marketing, community engagement, and local events to grow her contact list and keep skiers coming back for more, even when the sun is shining. On this episode, Lena and host Dave Charest, Director of Small Business Success at Constant Contact, unpack practical tips for data-driven decision-making, crafting engaging newsletters, and maximizing your marketing ROI.


    Additional Resources:

    • Getting started with the Automation Path Builder
    • Customer Feedback: How to Get It and How to Use It
    • Personalized Emails: Boost Customer Connection with Tailored Strategies
    • How to Use Surveys on Social Media

    Meet Today’s Guest: Lena Niedzielin of Skieasy

    ⛷️ What she does: Lena Niedzielin is the manager of Skieasy, an indoor ski facility at Duke Meadows in West London. Passionate about skiing and connecting people with winter sports, Lena leverages her marketing skills to grow the business and overcome the challenges of promoting a niche market. She is a Constant Contact customer.


    💡 Key quote: "I've learned so much, definitely the importance of graphics and the layout and I've always been very creative. So I think this is one of my biggest advantages I had from the very beginning. I was looking for things that would work and being creative, trying new things, trying to see what works, get that feedback from your customers."


    👋 Where to find her: LinkedIn


    👋 Where to find Skieasy: Website | Instagram | Facebook | TikTok


    If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    26 mins
  • Bake Club's Recipe for Community Building with Christina Tosi and Shannon Salzano

    Bake Club's Recipe for Community Building with Christina Tosi and Shannon Salzano
    Jan 16 2025
    Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar’s Brand Director, found themselves searching for a way to connect with people. Turning their cameras on, they invited others to join them in the kitchen, creating a space for comfort and connection amidst the uncertainty. Thus, Bake Club was born, offering a much-needed sense of togetherness during a difficult time. It quickly evolved, becoming a vibrant online community centered around sharing recipes and a heartfelt newsletter, delivered straight to inboxes like a warm hug.For Christina and Shannon, Bake Club is about more than just baking. "We're a business that shows up for people," Christina says on this episode of Be A Marketer, a podcast dedicated to helping small business owners like you make sense of online marketing. Join Christina, Shannon, and host Dave Charest, Director of Small Business Success at Constant Contact, as they explore Bake Club’s delicious journey, uncovering their secret ingredients to community building and the power of authentic connection.Tune in to discover how Bake Club leverages the power of email marketing to nurture genuine relationships, the importance of adapting to change, and their experience using Constant Contact to achieve marketing success. Christina and Shannon also share invaluable insights for business owners at any stage, emphasizing that building a successful business — much like baking a perfect cake — takes time and dedication. Additional Resources:How Does Community Outreach Support Business Growth?Personalized Emails: Boost Customer Connection with Tailored StrategiesThe Power Of Segmentation (And How To Start)8 Best Practices for Email List SegmentationMeet Today’s Guests: Christina Tosi and Shannon Salzano of Bake Club🍰 What Christina does: Christina is a chef, author, and founder of Milk Bar, known for its innovative desserts and whimsical approach to baking. She's also a judge on MasterChef, host of Bake Squad on Netflix, and co-creator of Bake Club.💡 Key quote: "The answers are always right in front of you. They're always hiding right in front of you. It's whether or not you slow down or perk up enough to realize that you have the answer."👋 Where to find her: Website | YouTube | Instagram | X, formerly known as Twitter | LinkedIn | Facebook✍️ What Shannon does: Shannon is the brand director for Milk Bar and co-creator of Bake Club. She leads the development and execution of brand strategy, including community building and email marketing. She's passionate about fostering authentic connections with people.💡 Key quote: "I think really just being intentional with the immediate steps in front of you and really trying to do those to a degree that you feel you're accomplishing well. That's really been, I think, the thing that we get caught up in the most.”👋 Where to find her: Website | Instagram | X, formerly known as Twitter | LinkedIn 👋 Where to find Bake Club: Website | NewsletterIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    46 mins

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