Are you an Explorer or a Rebel (Outlaw), in Branding Archetypes?

In this episode, we break down these two bold archetypes, contrasting their leadership styles, strengths, and challenges.

While on the surface they may seem very similar these two powerful brand archetypes have a very different brand position and approach to dominating their niche in 2025, and beyond!

Learn how archetypes frame how you position your strengths and navigate the world—I also use the 23-43 ‘Genius to Freak’ channel in Human Design (BG5) to demonstrate how it looks different for Explorers vs. Rebels.

Tune in for pop culture examples, actionable insights, and a whole lot of archetype inspiration.

If you haven't yet take the worlds first of it's kind BG5 + Brand Archetypes Quiz!

Fair warning: It's long for accuracy and it is heavy in the pop culture references (can't remove the pop culture from me!). You can find the Brand Archetype Quiz here:QUIZ

( 🎉 Receive a $100 off discount code for BRAND (by design) 101 my signature course!! Find it on the landing page after taking the quiz!

The next step? Join me in the Turning Archetypes Into Income Workshop Jan 3rd to kick off 2025 with a strong brand that attracts the RIGHT attention (for you!): WORKSHOP (use code "WORKSHOP" for $10 off until Dec 22!)

Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand?

In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making.

Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is crucial for aligning your brand and message with your natural energy.

I’ll share:

• The nuances of the Channel of Judgment through various archetypes.

• How to properly position your brand using BG5/ Human Design.

• Real-world examples of how this channel shapes your ability to refine, critique, and build a brand that resonates deeply with your audience.

Whether you’re a business owner, content creator, or entrepreneur, this video will help you harness your Human Design to position your brand powerfully and authentically.

Ready to turn your archetype into a movement?

Watch now and learn how to align your unique blueprint with your brand strategy!

Key Topics Covered:

1. What is the Channel of Judgment in Human Design?

2. How the Channel of Judgment interacts with different brand archetypes.

3. The power of archetypal branding for business growth.

4. How to align your Human Design channels with your brand strategy.

Subscribe for more: I release weekly insights on archetypal branding, Human Design (BG5), and how to create movements, not just brands.

Learn your brand archetype here: QUIZ

BRAND VIP Days: HERE

Brand to Movement Accelerator (done for you): HERE

Are you struggling to connect with your ideal clients?

In this video, I’ll show you how BG5 (a business-focused lens of Human Design) reveals who you’re designed to serve—and how your core brand archetype changes the way they resonate with you.

Discover why clarity is everything when it comes to branding and why DIY strategies fail to capture the unique nuance your brand needs to stand out.

We’ll dive deep into how the second line profile (The Natural) connects differently with Outlaw and Everywoman/ Everyman brand archetypes—and why expert guidance is key to building a movement that sells.

Ready to stop duct-taping your brand together?

FIRST! Take my BG5 + Brand Archetypes Quiz here (first of it's kind! 🎉): HERE ($100 off coupon code for BRAND (by design) 101 on the landing page!)

Explore ways to work together:

BRAND VIP Days: HERE

Brand to Movement Accelerator Done for You: HERE