B2B Sales + Cold Email Tips

By: Replyify Team
  • Summary

  • Best practices for B2B sales prospecting, lead gen, cold email, Linkedin, social selling and creating a predictable revenue stream that smashes quota.
    Replyify Team
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Episodes
  • Cold Email Crash Course⁠ (7 Days)
    Dec 23 2024

    Links:

    1. Free 7 Day Cold Email Crash Course
    2. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠B2B Cold Email Platform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠
    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for free Replyify account⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Main Topics:

    • Effective cold email strategies for B2B sales: These excerpts from the Replyify blog highlight the importance of cold emailing for B2B businesses and offer resources and strategies for successful campaigns.
    • Replyify as a solution for cold email automation: The articles promote Replyify as a platform that solves common pain points businesses experience with cold emailing, such as deliverability issues and inefficient follow-up processes.
    • Integration with SellHack for prospect list building: One excerpt mentions SellHack as a tool for creating targeted prospect lists and finding verified emails, emphasizing the synergy between Replyify and other sales prospecting tools.

    Most Important Ideas/Facts:

    • Cold emailing remains a relevant and effective strategy for B2B sales: Replyify positions itself as a solution for businesses looking to leverage cold email for lead generation.
    • Traditional marketing automation platforms and CRMs are not ideal for cold emailing: The blog argues that using platforms like Mailchimp violates their terms of service, while using CRMs can negatively impact deliverability and lead to emails being flagged as spam. * "You can’t cold email with other traditional marketing automation systems like Mailchimp as it violates their TOS. Using your CRM to cold email can hurt your deliverability and get your cold emails flagged as spam because the messages are sent via a mail relay." *
    • Replyify offers a dedicated platform for personalized cold email automation and follow-ups: The platform connects directly to the user's email account, ensuring better deliverability and streamlining the follow-up process.
    • The 7-Day Cold Email Crash Course provides a structured approach to learning cold email best practices: This free course covers topics like prospect identification, list building, campaign creation, email warming, A/B testing, and optimization. "This Cold Email Course has daily action items you can complete in a few minutes to prepare for the next lesson. Don’t get stuck in the paralysis by analysis just because you’re new to cold email and don’t know what to do. This course is a fast start to becoming a cold email expert in 7 days."
    • Replyify integrates with SellHack for efficient prospect list creation: SellHack helps identify and verify email addresses, simplifying the process of building targeted prospect lists.

    Quotes:

    • On the challenges of using CRMs for cold emailing: "Account Executives should spend their time working on deals, not digging through their inbox/CRM to follow-up (or forget to follow-up) with prospects."
    • On the benefits of Replyify's direct email account connection: "Replyify connects directly to the end user’s email account (GSuite, Office365, GMail or any SMTP/IMAP). This ensures your emails so always get delivered even though they are automated."

    Overall, the excerpts highlight Replyify's focus on providing a comprehensive solution for B2B businesses seeking to implement effective cold email campaigns. The emphasis on integration with tools like SellHack, as well as the availability of educational resources like the 7-Day Cold Email Crash Course, showcase Replyify's commitment to empowering businesses with the tools and knowledge necessary for successful cold outreach.


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    8 mins
  • Cold Email with Mailchimp
    Dec 19 2024

    Links:

    1. Can't Cold Email with Mailchimp
    2. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠B2B Cold Email Platform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠
    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for free Replyify account⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The episode focuses on the unsuitability of traditional email marketing platforms like MailChimp for cold outreach and highlights the benefits of specialized cold emailing tools.

    1. Strict Permission-Based Policies: Mailchimp and similar platforms are designed for sending emails to opted-in subscribers, not for cold outreach. Using them for cold emailing violates their terms of service and risks account suspension. The article explicitly states that using MailChimp for purchased or third-party lists "may ‘violate this policy, we [MailChimp] may suspend or terminate your account.’"
    2. Shared IP Addresses and Email Reputation: Sending cold emails through shared IP addresses used by platforms like Mailchimp jeopardizes sender reputation. Negative actions by other users sharing the same IP can negatively impact deliverability. "Do you really want to trust your company’s email deliverability and risk being penalized because of someone else’s spammy emails?"
    3. Increased Likelihood of Spam Filtering: Emails originating from mass emailing platforms are more likely to be flagged as spam, landing in spam folders or promotional tabs. This is because the sender's intention is perceived as broadcasting a generic message to a wide audience rather than personalized communication.
    4. The Need for Specialized Cold Email Tools: The blog post advocates for using tools like Replyify, designed specifically for cold email outreach. These tools utilize dedicated IP addresses and prioritize deliverability to inboxes. As the article emphasizes, "sending cold emails on a platform like Replyify is going to land your emails in the primary inbox more often than not."
    • Cold emailing requires a different approach than traditional email marketing and necessitates specialized tools.
    • Using platforms like Mailchimp for cold emailing is against their policies and can damage sender reputation.
    • Shared IP addresses increase the likelihood of spam filtering and harm deliverability.
    • Specialized cold emailing tools focus on deliverability and mimic personal emails to maximize inbox placement.

    The Replyify makes a compelling case for choosing the right tools for cold email outreach. Using platforms intended for permission-based marketing for cold emailing is counterproductive and carries significant risks. Specialized cold email platforms offer better deliverability, safeguard sender reputation, and ultimately improve the chances of successful outreach.


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    9 mins
  • What is the Gmail 69585 Bounce Error?
    Dec 15 2024

    Links:

    1. ⁠⁠Gmail 69585 Bounce Report
    2. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠B2B Cold Email Platform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠
    3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for free Replyify account⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Main Theme: This blog post addresses the Gmail 69585 bounce error, a common issue faced by users, particularly those sending cold emails. It explores the causes of this error, which signifies Google blocking outgoing emails due to suspicion of spam, and provides a detailed troubleshooting guide.

    Most Important Ideas/Facts:

    • Cause of Error: Google blocks emails with the 69585 code when it perceives a "strong likelihood of being spam." This can be triggered by various factors, including suspicious content, sending IP history, and improper email account setup.
    • "This was Google blocking your email from going out because they think you’re sending spam."
    • Troubleshooting Steps: The blog outlines a step-by-step approach to resolving the error:
    • Email Account Setup: Ensure proper configuration, including SPF and DKIM records.
    • Blacklist Check: Utilize tools like MXToolbox to identify and rectify blacklisting issues.
    • Account Type: Free or trial G Suite accounts are more susceptible to blocking. Upgrading to a paid account with sufficient spending ($30 minimum) can help.
    • Email Content Review:Links: Avoid URL shorteners and consider custom tracking links to improve deliverability.
    • Spam Trigger Words: Identify and modify potentially problematic language in email templates.
    • G Suite Admin Dashboard: Check for any notifications or warnings from Google.
    • Additional Tips: The blog emphasizes the importance of understanding cold email best practices and deliverability strategies to prevent such issues.

    Quotes:

    • Google's Official Response: "If we detect that a message has a strong likelihood of being spam, we’ll block the message from being sent to Gmail. A message might also be blocked if it contains suspicious-looking or spammy text or if the sending IP has had a history of sending unsolicited messages.”

    Overall: This episode serves as a practical guide for users encountering the Gmail 69585 bounce error. It provides valuable insights into the reasons behind the error and equips readers with actionable steps to resolve the issue and improve their email deliverability.

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    9 mins

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