Are you struggling to rank higher on search engines? In this B2B Digital Marketing Hub episode, we break down the essentials of an SEO audit and why it’s critical for your website’s success. From identifying technical issues like broken links and page speed problems to optimizing your website for mobile compatibility, SEO audits offer a comprehensive roadmap to improved rankings.

Learn how expert SEO auditors analyze your site’s structure, on-page elements, and off-page strategies to craft actionable insights. We’ll discuss how even small improvements in areas like code optimization and keyword strategy can lead to significant traffic boosts.

Whether you run an e-commerce site or a content-driven platform, this episode provides valuable tips to get your website noticed. Tune in to discover how SEO audits can set the foundation for long-term digital marketing success.

Chapters:

(00:00) Intro to SEO Audits

(01:26) What is an SEO Audit?

(02:11) Why is this so important?

(03:53) A proficient company’s search report

(05:25) Outro on proficient SEO Audit

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In this B2B Digital Marketing Hub episode, we break down everything you need to know about CLS, or Cumulative Layout Shift. CLS measures visual stability and has been a ranking factor since 2021 as part of Google’s Core Web Vitals. We’ll explain what CLS is, why it matters for user experience, and how it impacts your website's SEO performance.

We’ll also explore common causes of high CLS values, such as improperly defined image dimensions, dynamic content, and external ads. Understanding these factors is key to identifying and resolving CLS issues.

Finally, we’ll share practical tips for optimizing CLS, from using the CSS Aspect Ratio feature to pre-defining dynamic content. Whether you're a web developer or an SEO professional, this episode provides actionable insights to improve your site's performance.

Chapters:

(00:00) Intro to What is CLS and what does it stand for?

(01:24) What causes a high CLS value?

(01:59) How can we pre-define image dimensions in a responsive web design?

(02:51) What else can be done to improve CLS scores?

(03:49) Outro on Cumulative Layout Shift

SEO can help podcast creators reach broader audiences by ensuring their shows are easier to find on search engines and podcast platforms. This B2B Digital Marketing Hub episode will teach you the essentials of podcast SEO, including keyword usage, title optimization, and backlinking strategies.

Effective podcast SEO involves making your content accessible and relevant. From transcriptions to structured episode descriptions, each SEO element plays a role in boosting your search ranking. Social media promotion, guest appearances, and creating unique show notes are just a few hacks to expand your audience base.

Join us as we delve into practical, actionable SEO tactics designed for podcasts. Learn how strategic SEO can bring new listeners to your show, increase engagement, and build a community of devoted followers. Your path to a massive podcast audience starts here.