In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.

Listen to hear:

• Katie’s ideal team composition
• Practical advice on when to keep tasks internal and when to leverage external resources
• The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
• Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
• Her most memorable campaigns and why they have had such a lasting impact

Important Links & Mentions

• Katie on LinkedIn https://www.linkedin.com/in/katieannemorley/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Social Pros podcast https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
• Content 10x: https://www.content10x.com/

What are today’s top marketers aligned on?

Across 15 episodes of B2B Content Strategist season 2, some key themes came up over and over.

In this final episode of the season, host Amy Woods talks with content strategist at Convince & Convert and a good friend of Content 10x Anna Hrach, about some of these pertinent topics. They discuss the general attitude towards AI, its positives and negatives, as well as the huge potential of B2B podcasting, outsourcing, doing more with less and lots more.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• AI: what’s worrying marketers most
• The B2B content with the biggest potential
• Top tips for streamlining systems and processes

Important Links & Mentions

• Anna on LinkedIn https://www.linkedin.com/in/annahrach/
• Social Pros podcast https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
• B2B Content Strategist Season 2 https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.

So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?

Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also talks about the type of content that makes the fastest impact, the inspiration behind his Making Fun of Marketing podcast and how AI is fitting into his busy workflow in the most helpful ways. He also provides tips for utilizing in-house resources when budgets are tight and lots more, so let’s dive in….

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• Differences between content for enterprise and ecommerce
• Where to apply B2C tactics in B2B
• How to utilize in-house talent when budgets are tight

Important Links & Mentions

• Scott on LinkedIn https://www.linkedin.com/in/scottjlogan/
• Making Fun of Marketing Podcast https://podcasts.apple.com/us/podcast/making-fun-of-marketing/id1673785229
• Kronologic https://www.kronologic.com/
• Content 10x: https://www.content10x.com/