Podcasting is a fantastic medium to reach more people with the unique stories your brand has to tell.

The Yukon, North of Ordinary podcast exists in parallel with a magazine of the same name, which is all about life in the Yukon territory in Northern Canada. The podcast is a deeper dive into the magazine’s most popular stories, showcasing the Yukon’s extraordinary people, culture, and outdoors.

So how do you move from traditional media to podcasting?

Our guest Karen McColl, has extensive experience in both print and broadcast media, so combined her talents to create Yukon, North of Ordinary.

She shares how the podcast has helped them reach audiences they never expected to, how they utilised resources already available to them and the brand awareness it has created across the Yukon and further afield.

If you're a marketer looking to learn how to effectively tell your unique story, this is a must-listen.

THINGS WE SPOKE ABOUT

• Combining print and podcasting
• Telling the unique stories of Canada’s Yukon territory
• Utilising topics and guests that are already available to you
• Taking on a helping hand for recording and editing
• Reaching unexpected audiences through promotion
• Knowing the purpose of your podcast

GUEST DETAILS

Karen McColl is the producer and host of the podcasts Yukon, North of Ordinary, winner of "Outstanding Branded Series" from the 2023 Canadian Podcasting Awards; and Frisky North of 60, which was nominated in the "Outstanding Adult Series" category. She's the former managing editor of Yukon, North of Ordinary magazine and previously worked for the Canadian Broadcasting Corporation (CBC) as a reporter, web writer, and radio news announcer.

As a freelance writer, her work has been published in The Globe and Mail, Toronto Star, Up Here magazine, and Canoeroots. Her intrepid nature has sent her chasing stories up in the Arctic, down the Mackenzie River, and into the Yukon’s vast backcountry.

MORE INFORMATION

Listen to the Yukon North of Ordinary podcast here: https://northofordinary.com/the-podcast/

If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io.

You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.

QUOTES

We already have access to these really interesting people and these really interesting stories. Now, how can we distribute these stories a little bit more widely while also promoting our brand. - Karen McColl

I think what makes a good story and what draws me to a story are the same, whether it's for print or audio. - Karen McColl

We're going in a new direction. It's a lot more work, but I'm learning more, and we are taking it to another level too. - Karen McColl

I can say that the general manager is happy with the podcast. We're kind of in it for the long game, overall brand awareness is doing well, and so we're happy with it so far. - Karen McColl

KEYWORDS

#podcast #Yukon #brandawareness #magazine #content #audience #engagement #storytelling

Today we find out how to humanise a brand.

University Health Network is internationally recognized for delivering outstanding care to the most complex patients, pioneering education that trains the healthcare practitioners and leaders of tomorrow, and ground breaking medical breakthroughs such as performing the world’s first successful lung transplant.

So how do you put a face on such a complex and large organisation?

Our guest Christian Coté has done this, using their ‘Beyond the Breakthrough’ podcast to raise their profile, amplify their work and showcase their groundbreaking innovations.

He shares the one important key to success he used to make UHN’s work accessible to a wider audience, inspire pride among the staff and communicate with both internal and external audiences.

If you're a marketer looking to learn how to effectively market niche brands, this is a must-listen.

THINGS WE SPOKE ABOUT

• Marketing Strategies they have used to date
• Why they felt a podcast would help spread their message
• The importance of story and where to find them
• Launching and growing their podcast
• Impact and value of the podcasts success
• The next big thing you need to plan for

GUEST DETAILS

Our guest Christian Coté is Special Advisor for Strategy and New Media at UHN. A former producer with CBC, his role is to leverage his storytelling skills to help UHN doctors, scientists and healthcare workers disseminate their work to a mainstream audience. In 2019 Cote created 'Behind the Breakthrough', a new podcast about the ground breaking medical research and the people behind it at UHN. In 2022 it won the national Canadian Podcast Award for Outstanding Science Series.
Find him on Linkedin: https://www.linkedin.com/in/christian-cote-a8828b57/

MORE INFORMATION

Listen to the UHN podcast here: https://www.uhn.ca/corporate/News/UHN_Podcasts

If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io.

You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.

KEYWORDS
#podcast #awardwinners, #evergreen #content #scientists #universityhealthnetwork #dustpod #brands

Marketing not-for-profit organisations can be challenging. You don’t have big brand budgets but arguably your message is more important.
Today we hear about successful podcast strategies used by Childhood Cancer Ireland for engaging their audience, increasing awareness and empowering support.

Our guest Fionnuala Murphy is a Certified Digital Marketing Professional (CDMP) with 20 years experience in the sector. She launched CCI’s hugely successful ‘Gold Ribbon Conversations’ podcast which is now in its seventh season and has won recognition from the Irish Podcast Awards.

Fionnuala shares how she started the ball rolling with one incredibly simple question, where the podcast adds value to the organisation and how she got such powerful and personal stories from guests.

THINGS WE SPOKE ABOUT

• How well stories work for brands and organisations
• Importance of authenticity and connection
• Utilising existing channels for bigger impact
• Why consistency wins
• Measuring success beyond numbers

GUEST DETAILS

Fionnuala Murphy has an amazing track record in communications and fundraising in the not-for-profit sector. Her experience spans some of the most well-known organisations including GOAL, National Council for the Blind Ireland and Childhood Cancer Ireland. She is a full member of PRII and a Certified Digital Marketing Professional (CDMP).

Find her on Linkedin: https://www.linkedin.com/in/fionnuala-murphy-06621b27/
Listen to the podcast here: https://childhoodcancer.ie/podcasts/

MORE INFORMATION

If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io.

You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.

QUOTES

I had this idea. Let's do a podcast. I didn't want to be too greedy because we were looking for favours, so I started asking for just one podcast. Luckily, I found our host is Sinead who supported me with all the background stuff as to how to set it up, what platform to use, how to get it out there. My job was is to find the stories, find the guests, and make sure they're happy sharing their story.
Fionnuala Murphy speaking about how she got started.

It's really important to us that people are at ease, because we're asking them to share a very vulnerable time in their lives, be it currently or in the past. They need time to consider it. Time to think about it. Time to think about how they want to frame things and how much they're willing to share.
Fionnuala Muphy on how she gets more by preparing podcast guests well.

For me, it was very much about the mechanics of it. How am I going to get this across the line? Who can work with us? Who knows what they're doing? Who can we trust? For somebody else, I would say focus on the content and what is it that you want to say.
Fionnuala Murphy on

KEYWORDS
#podcast # awardwinners, #evergreen #content #cancer #notforprofit #dustpod #brands