• Are Your Ads Missing Hope?

  • Mar 3 2021
  • Length: 16 mins
  • Podcast

Are Your Ads Missing Hope?

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  • Summary

  • Business book publisher Ray Bard says all bestselling books share 4 traits:

    1: A Big Idea

    2: Nuts and Bolts

    3: Entertainment

    4: Hope

    These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.

    In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.
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