• Are Bots Draining Your Marketing Budget?

  • Feb 28 2024
  • Length: 25 mins
  • Podcast

Are Bots Draining Your Marketing Budget?

Listen for free

View show details

  • Summary

  • Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data.

    Listeners will learn:

    -The marketing impacts of bots on advertising budgets

    -How to approach detecting bots

    -If there is a healthy website percentage that contains bots

    Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

    Follow Jim Gordon on LinkedIn: https://www.linkedin.com/in/jimalytics/

    Check out the Jimalytics blog: https://jimalytics.com/

    Show More Show Less
Show More Show Less
activate_samplebutton_t1

What listeners say about Are Bots Draining Your Marketing Budget?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available