We live in a world saturated with technology. It can be difficult to tell how much you’re using technology and how much technology is using you. But you can avoid distraction and stick to your purpose by focusing on the basics. Dan Sullivan and Jeffrey Madoff discuss who we are, and who we’re right for, in a world of technology.

Show Notes:

Regardless of technology, what matters is what you actually have to say that’s interesting and valuable to other people.

Technology is a tool, so all you need to know is how to use it most effectively.

Technology changes, but human behavior stays the same.

The fundamentals of what makes a good story never change.

Creativity, a human trait, is the cornerstone of the effective use of technology.

Most social media influencers aren’t creating anything.

When a new technology emerges, it’s generally applied to the content that already exists.

Technologies have a hype phase where everybody claims it changes everything.

You pay for social media with your attention.

Resources:

Article: Unlocking Entrepreneurial Freedom: The Four Phases Of The Freedom Cycle

The Entrepreneur’s Guide To Time Management (Free Days™, Focus Days™, and Buffer Days™)

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

About 50 years ago, the microchip had people making predictions about how the technology would influence all areas of human life. Now, advancements in artificial intelligence are generating the same sorts of predictions. Dan and Jeffrey discuss the psychological effect of AI’s potential, the very different mindsets with which people are approaching it, and who is set to benefit the most.

Show Notes:

New technologies can force people to rethink their relationship to work and to everything else in their lives.

If you want to remain human, you have to adopt a theater-based attitude because the attitudes related to computers take the human out of the picture.

Every technological advancement has given a certain advantage to early adopters.

When it comes to technology, the playing field levels rapidly.

There are people whose mentality is that machines are good and humans are bad.

There's a certain Ponzi scheme quality to the way early investments are done.

In some industries, money isn’t made in coming up with new ideas, but in taking advantage of other people being enthralled by new ideas.

There are businesspeople who have been almost deified by a certain level of consumers.

The new luxury and desirability come from something that has the human touch.

You can get so far into the world of new that you've lost touch with everything that already exists.

Every time we lose the ability to connect and share an experience with others, we’re losing something fundamental to what we are as humans.

Theater is the ultimate in a shared emotional experience because it's live.

Creating a brand can be all about storytelling, theater, and connection.

Resources:

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Are you casting your team like a theatrical production or just going through the motions with your hiring? Jeffrey and Dan explore how theater principles can revolutionize entrepreneurship. Discover how casting roles can improve creativity, productivity, teamwork, and engagement. Learn about their new book, Casting Not Hiring, and gain insights into innovative tools for defining roles in your business.

Show Notes:

• The key to building a successful entrepreneurial team is to cast people for roles rather than just hire them for jobs.
• This leads to collaborative teamwork that builds on and amplifies individual strengths and talents.
• There is a significant overlap between entrepreneurship’s activities and theater as an expression of entrepreneurship, since both involve taking risks, engaging an audience, delivering compelling narratives, and bringing creative concepts into reality.
• Entrepreneurship is an inherently creative act that involves taking an idea and attempting to actualize it into products or services.
• Similarly, every interaction is a performance; treat pitches and meetings as auditions to captivate your audience.
• These traits contribute to the adaptability, innovation, and forward-thinking mindset essential for navigating the challenges and opportunities within entrepreneurship.
• The 4 x 4 Casting Tool™, available in Jeffrey and Dan’s upcoming book, Casting Not Hiring, is a fantastic resource for defining roles and expectations clearly within teams that facilitates success from day one.
• Past events, challenges, and opportunities have a significant impact on shaping present and future decisions within entrepreneurship.
• By acknowledging the importance of past experiences, entrepreneurs can draw upon lessons learned, insights gained, and skills developed, and leverage them to inform current strategies, problem-solving approaches, and decision-making processes.

Resources:

Book: Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Do you understand the true potential of AI for your business? Jeffrey and Dan explore the practical applications of AI for entrepreneurs and discuss how it can streamline operations, improve productivity, and solve complex problems across various industries. Learn to navigate the current AI hype and discover how to leverage this technology as a powerful tool for driving business growth and innovation.

Show Notes:

• AI is primarily a complexity solver, excelling in areas involving multiple interwoven systems.
• Effective AI applications include traffic systems, air traffic control, healthcare, military operations, and gaming.
• Entrepreneurs should evaluate AI based on whether it makes processes faster, easier, and cheaper and produces bigger results.
• Entrepreneurs should focus on backstage AI applications to improve human front stage performance.
• Creating newsletters with AI can significantly reduce team workload and achieve high engagement rates.
• AI search engines like Perplexity provide concise, relevant information quickly compared to traditional search engines.
• AI uses an enormous amount of electricity, potentially straining current power grids.
• Modular nuclear reactors may be a potential solution to AI's energy demands.
• Many AI start-ups may not survive long-term; successful companies will likely consolidate multiple AI applications.
• AI is an extension of human thinking, not a replacement.
• Avoid getting caught up in trying every new AI tool. Instead, focus on applications that provide tangible benefits to your business.
• AI can make productive people significantly more productive, but may make unproductive people more unproductive.
• It’s important to balance AI insights with human judgment and experience when making decisions about your business.

Resources:

Perplexity

Book: Cue the Sun!: The Invention of Reality TV by Emily Nussbaum

Book: Which Lie Did I Tell?: More Adventures in the Screen Trade by William Goldman

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Jeffrey Madoff and Dan Sullivan explore the evolving concept of retirement. They discuss its historical origins, the unique challenges entrepreneurs face, and the impact of longevity on financial planning. The conversation offers valuable insights for any entrepreneur hoping to redefine success and navigate the modern economic landscape.

Show Notes:

• The concept of retirement is relatively new, emerging in the late 19th and 20th centuries.
• The word "retire" comes from the French word repérer, meaning to pull back or withdraw, initially used in a military context.
• Otto von Bismarck introduced the first state pension system in Germany in 1889 to address social and economic challenges. By providing financial security for older citizens, he aimed to reduce the risk of social unrest and promote economic stability.
• The United States lacks a mandatory retirement age, making retirement an individual choice.
• Entrepreneurs often resist traditional retirement, viewing it as a withdrawal from their passion and purpose. They see retirement instead as an opportunity for reinvention.
• Retirement should be a strategic choice that aligns with your personal and professional goals.
• As life expectancy rises, retirement planning becomes more complex. Entrepreneurs need to consider extended financial needs and healthcare costs and ensure their ventures and investments can support a longer life.
• Moore's Law highlights how rapidly computing power doubles, reshaping the business landscape. Entrepreneurs must adapt to these technological shifts, which drive efficiency and innovation, to stay relevant.
• The COVID-19 pandemic acted as a catalyst for many entrepreneurs to re-evaluate their career paths and business models and highlighted the importance of adaptability and resilience.
• Retirement is perceived differently across cultures, impacting how entrepreneurs plan for the future. Some cultures emphasize family support, while others focus on individual financial independence.
• Understanding these diverse perspectives can help you tailor your retirement strategies to align with your personal and cultural values.
• Dan’s secret to a long and fulfilling life: Always make your future bigger than your past.

Resources:

Book: The Great Crossover® by Dan Sullivan

Blog: How To Cast A Collaborator, Not Hire An Employee

Personality: The Lloyd Price Musical

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Jeffrey Madoff and Dan Sullivan explore the limitations of AI, debunking the myth of technological singularity. They discuss Gödel’s incompleteness theorem, Apple's controversial iPad ad, and the evolving global economy. The conversation challenges common assumptions about AI's potential to surpass human intelligence, offering valuable insights for any entrepreneur navigating the tech landscape.

Show Notes

• Gödel's incompleteness theorem suggests that technology, as a subset of humanity, cannot surpass human intelligence.
• Technological singularity, predicted for 2029, is unlikely to happen because speed and information retrieval don't equate to true intelligence or creative thinking.
• Military research, gaming, and adult entertainment have been major drivers of technological advancement.
• Apple's recent iPad ad controversy highlights shifting consumer attitudes toward technology.
• Tech companies may be facing market saturation, challenging the constant push for new products.
• The revival of retro trends and vintage items reflects a broader cultural shift toward appreciating the past and seeking uniqueness.
• There's a growing disconnect between human creativity and the tech industry's approach to content creation and distribution.
• Tech giants like Apple have transitioned from being rebels against the establishment to becoming the establishment themselves.
• Tech companies should focus on balancing technical specifications with human-centric storytelling in their marketing strategies.
• AI excels at pattern recognition but falls short in replicating human-like thinking and creativity.
• Entrepreneurs should consider the limitations of AI when integrating it into their business strategies.
• Understanding the distinction between technological capabilities and human intelligence is crucial for innovation.

Resources

Personality: The Lloyd Price Musical

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Book: You Are Not A Computer by Dan Sullivan

Book: Your Attention: Your Property by Dan Sullivan

Video: “Crush!” (iPad Pro ad)

If you run a business, are you sure that every detail is being handled? When the little things aren’t being taken care of, it can be an indication that the big things aren’t going well. In this episode, Dan Sullivan and Jeffrey Madoff share the enormously important things companies have to do now to make sure customers keep coming back.

Show Notes:

In businesses, one of the first things to go is customer service.

The only reason to shop in person rather than online is because it becomes a social event in a certain way.

The purpose of automation can be to free someone up so they can have more time with customers.

When a company starts cutting costs, especially by firing people, it shows you that they’re packaging the company for sale.

The cost of personal service is going up.

People interacting with people has a hundred times more dimensions than people interacting with mechanical replacements for people.

Some people delude themselves into thinking that because AI can form an answer, it’s somehow sentient and like a person but even more efficient.

These days, luxury means an actual person paying attention to you.

It’s harder to get people’s attention now than it was 30 years ago.

Having a great reputation is much more important than having great marketing.

Resources:

The Referability Habits™

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Within The Context of No Context by George W.S. Trow

Creative Careers

Madoff Productions

Strategic Coach

Jeffrey and Dan discuss Dan’s latest book and explore how technological advancements like AI are often perceived as revolutionary, yet are actually extensions of historical innovations. This episode challenges conventional wisdom about creativity and offers a fresh perspective on how we can harness our past experiences to fuel future success.

In This Episode:

• Although we perceive every new technological advancement, like AI, as a game changer, innovations are merely continuations of humanity's long history of tool making, dating back to the first caveman who used a rock as a weapon.
• The term “artificial intelligence” suggests something that is both man-made and potentially phony, but what does intelligence actually mean, and how does AI fit into that definition?
• The language we use to describe our creative process can significantly impact how we approach and execute our ideas.
• Viewing creativity as "putting stuff together in a new way" (as Steve Jobs described it) encourages us to find novel connections between existing concepts.
• Some of the most creative people in the world drew from past experiences and knowledge to create something new.
• Confidence in creative pursuits often comes from within rather than requiring external validation. This internal assurance allows us to tackle new challenges without being paralyzed by potential failure.
• Diverse experiences, even seemingly unrelated ones like parenting and filmmaking, can inform and enrich our creative work in unexpected ways.
• Embracing a mindset of continual learning, rather than focusing solely on winning or losing, can lead to greater creative growth and resilience.
• To put this all into practice, Dan introduces his new thinking tool, The Triple Play™, which connects three seemingly unrelated experiences, leading to new insights and creative breakthroughs.

Resources:

Personality: The Lloyd Price Musical

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®

Book: Connections by James Burke

The Power of Film