When troublemaker CEOs find ways to disrupt sleepy business sectors there's always a lot they can teach us. 

Founder and CEO of Bunafr, Anjani Annumalla, set his sights on a business sector 200 years old - the coffee industry.

For centuries, coffee enthusiasts had no control of the part of the process that gives coffee its taste - the roasting. 

This from an interview with Anjani - 

“Home coffee roasting can revolutionize the way each cup is personalized and consumed. And on top of that, it also starts to solve some deeply rooted problems of the coffee world – farmers’ inequity/poverty and the carbon footprint of coffee on the environment. Today, 80% of coffee farmers (25M farmer families) live below the poverty line because the coffee index gates the price paid to them, which is taken advantage of because farmers do not have the means to sell coffee directly to consumers. At Bunafr, our vision is to disrupt that practice by democratizing coffee roasting. “ 

Anjani Annumalla spent nearly 8 years at Amazon. He was in 3 leadership roles at Amazon during their most aggressive buildouts. These experiences prepared him to be ready for the difficulties many startups experience.

The page on https://www.TroubleGroup.com shows the brilliant and beautiful Bunafr machine. 
Be sure to visit https://bunafr.com/