Let's chat with Soph and reminisce about the golden days of YouTube beauty content and explore how we've navigated the choppy waters of social media's evolution. We discuss the nostalgic simplicity of our early YouTube days and the complexities of adapting our content for platforms like TikTok and Instagram. The conversation gets real as we address the pressure to maintain relevance and the impact of a fast-paced posting schedule on our creative processes.

Listen in as we peel back the curtain on influencer management and brand partnerships. Soph shares her initial reservations about joining a management agency and the surprising successes that followed, while Soph and I consider the shift towards valuing engaged followers over sheer numbers. We don't shy away from the darker side either, tackling tough brand requests, unethical contract clauses, and the all-too-common issue of delayed payments in the industry.

We reflect on the personal toll of content creation and the strategies we've employed to strike a balance between work and self-care. I open up about the pressures of constantly being 'on' and the guilt that comes with taking much-needed breaks. We both emphasize the importance of setting realistic goals and prioritising personal time, offering a glimpse into the lessons learned from our mistakes and the ongoing search for inspiration that fuels our creative journeys.

Alice

https://www.instagram.com/alicethorpe_/

https://www.youtube.com/alicethorpe

https://www.alicethorpe.co.uk

Soph

https://www.youtube.com/@sophdoeslife

https://www.instagram.com/soph

https://www.tiktok.com/@sophdoeslife

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