• Amazon Unveils Shoppable Ads and Skyrockets Past Traditional Ad Giants

  • May 14 2024
  • Length: 8 mins
  • Podcast

Amazon Unveils Shoppable Ads and Skyrockets Past Traditional Ad Giants

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  • Summary

  • In this episode, we explore Amazon's launch of three interactive ad formats on Prime Video: Shoppable Carousel Ads, Brand Trivia Ads, and Pause Ads. We also discuss Amazon's advertising revenue, which reached nearly $47 billion in 2023, growing 26% from the previous year and surpassing traditional ad giants like Publicis, Omnicom, and WPP. Additionally, the episode covers broader industry challenges, including issues with fake IDs in ad bidding and shifts towards transparency and performance-based outcomes. Join us as we analyze how Amazon is reshaping advertising standards globally.

    1. Prime Video launches shoppable ad units ahead of Amazon’s first Upfront
    2. Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
    3. Amazon advertising revenues: higher than Publicis, Omnicom and WPP?
    4. More sellers hit $1 million milestone on Amazon in 2023
    5. Adalytics claims Colossus SSP is injecting fake IDs into its bid requests
    6. Ad Tech’s week on Wall Street underscores critical industry challenges
    7. It’s time for buyers to ditch vanity metrics and start collaborating with the sell side
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