In this episode we dive deep into conversation with Iva, the graphic designer behind IVA Graphic Design, as she shares her integration of holistic practices and sustainability into her creative work. Topics range from the inspirational use of crystals and meditation in design to practical methods for reducing environmental impact like utilising energy-saving servers, adopting power-saving web platforms, and designing for print-conscious consumption.

Discussions also unfold around the nuances of environmentally responsible design choices in business cards, packaging, and even playing cards, seeking a balance between eco-friendliness and practicality. Iva shares her journey from a poet to a graphic designer, her market-driven approach towards sustainable materials, and how consistent eco-friendly practices benefit both her clients and the planet.

We explore the challenges and rewards of pursuing green practices within the graphic design industry, including cost-benefit analysis, accepting imperfections in sustainability, the potential role of AI and future technology, and the importance of personal and spiritual connections to one's work. For those new to the field or looking to adopt more sustainable practices, Iva offers valuable advice on starting this journey, highlighting the need for critical discernment and consistent small actions.

(00:00:45) Welcoming Iva to the Show

(00:00:56) Holistic Design Philosophy

(00:02:42) Sustainable Graphic Design Practices

(00:11:57) Exploring Alternative Search Engines

(00:13:54) Webpages and Printing Efficiency

(00:15:06) Aligning Values with Clients

(00:17:35) Bridging Creativity and Sustainability

(00:21:11) Sustainable Graphic Design Challenges

(00:25:35) Eco-Friendly Design Economics

(00:27:26) The Power of Patience in Business

(00:28:06) Recycling and Creative Energies

(00:33:11) Sustainable Design Challenges

(00:37:48) Designing a Durable Card Game

(00:40:08) Insights on Numerology

(00:48:34) Tips for a Sustainable Design Journey

(00:50:42) Sustainable Graphic Design's Future

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