In this episode, Kristin discusses the importance of a strong online presence for travel professionals, emphasizing the need for an effective website that attracts and converts visitors into clients. She introduces her upcoming free webinar, 'Attract and Convert,' which aims to provide actionable strategies for enhancing travel brands and maximizing website effectiveness. Kristin highlights key topics such as captivating website design, strategic marketing, and the power of email marketing, encouraging listeners to take action and join the webinar for valuable insights.

Save your seat here - https://travel.inflowdesignco.com/websitetraining

In this episode, Kristin Richards discusses the importance of aligning your mindset and business goals with your true desires. She emphasizes the need to redefine goals beyond financial metrics, focusing instead on the feelings and experiences that come with achieving those goals. Kristin shares her personal journey of visualizing her future self and making decisions based on that vision, encouraging listeners to tap into their own future selves to create a more fulfilling life. The episode concludes with an invitation to experiment with goal setting and to embrace the journey without being tied to strict timelines.

• Balancing personal and professional priorities with simplified business operations during maternity leave for baby number two.
• Growing the scalable product side of the business through enhanced marketing, funnels, and integrating paid ads.
• Prioritizing profitability and refining financial strategies, including optimizing profit margins.
• Increasing brand visibility through podcast interviews, press features, and paid ads.
• Planning for flexible childcare arrangements and a significant family trip to Australia in late 2025.
• Emphasizing execution over ideas, with a focus on structured growth and time management.

Today, we’re diving into a topic that can feel both exciting and a little intimidating for many online service providers: raising your rates!

If you're a travel advisor, designer, or any kind of service-based entrepreneur, you've probably wondered at some point whether it’s time to increase your prices – and you also may be wondering when exactly do you do this and how.

In this episode, we’ll talk about the signs that it might be time to adjust your rates, why pricing is more than just a number, and how to handle the change in a way that feels good for both you and your clients. We'll also share some tips on shifting your mindset around pricing, as well as practical steps you can take to make the transition as smooth as possible.

So, if you’re ready to attract higher-quality clients, reflect the value you bring to the table, and take your business to the next level, then this episode is for you. Let’s dive in!

• Why people still read (and what makes them stop).
• The crucial role headlines play in grabbing attention.
• How to structure your copy to engage skimmers and readers alike.
• The secret sauce to making your brand messaging irresistible.

In this episode, I’m sharing an honest and personal look at what it’s like preparing for maternity leave as a business owner—this time with baby number two on the way! I talk about the differences between my first and second pregnancies, how my business has changed over the last three years, and the steps I’m taking to ensure everything runs smoothly while I take some time off. From building a stronger team and refining systems to balancing the emotions of raising two boys, I’m taking you behind the scenes of what this season looks like for me. Whether you’re a fellow entrepreneur navigating similar waters or just curious about how I’m making it all work, this episode is a heartfelt and raw conversation about life, business, and family. Let’s dive in!

Today, we’re diving into a big question that so many business owners face: Does your brand need a refresh, or is it time for a full rebrand?

If you’re feeling like your brand’s vibe doesn’t quite match where your business is headed—or maybe it’s just not connecting with your ideal clients anymore—this episode is for you.

We’re going to break down what a refresh looks like versus a full rebrand, how to know which one is right for your business, and tips for making the transition smooth. Let’s get into it!Refresh or Rebrand? How to Know Which Branding Move is Right for Your Business

In this episode, Kristin discusses the concept of niching down in business, weighing the benefits and downsides of both broad and specific niches. She explores when it might be advantageous to remain broad, especially for newcomers, and when to specialize for deeper market understanding and authority. The conversation emphasizes the importance of understanding one's business goals and client needs, and how these can evolve over time.