Aesthetic Pulse

By: Smith and Crawford Company
  • Summary

  • Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.
    Copyright 2025 Smith and Crawford Company
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Episodes
  • From Live to Thrive: 20 Story Ideas to Engage Your Medspa Audience
    Jan 16 2025

    Have you been struggling with what to post on your social media stories?

    Today, Andrea and Taleesa are giving you live story ideas that you can use with your medspa during the month of January to help your followers that may be suffering from the post-holiday blues and a lack of motivation.

    Join both Andrea and Talessa to learn how you can engage and build a personal connection with your social media followers and encourage them to get excited about skincare.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of consistent live stories 1:56
    • Sharing New Year's resolutions 3:13
    • Winter skincare and mask safety 13:09
    • Beating the winter blues and eyecare 20:05


    Links:


    Grab your free story ideas: http://smithandcrawford.com/125-story-ideas


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    39 mins
  • 4 Steps to Success: Your Medspa’s Roadmap to a Stellar Year
    Jan 9 2025

    If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you.

    Today, Andrea and Taleesa are outlining a four-step plan to create a yearly marketing plan for your medspa in 2025 so you can have a cohesive framework for your marketing.

    Join both Andrea and Talessa to learn how to get a solid and planned foundation in place to set your business up for success this year.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Monthly themes 3:28
    • Thinking outside of the box for events 11:10
    • Why you should plan your photo shoots ahead of time 15:13
    • Creating and planning cohesive content that aligns with your monthly theme 34:00


    Links:


    Grab your free story ideas: http://smithandcrawford.com/125-story-ideas


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    37 mins
  • 2025 Medspa Resolutions: Because Your Business Deserves a Glow-Up Too
    Jan 2 2025

    What New Year’s resolutions have you made for your medspa?

    In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions for aesthetic practice owners to focus on as they go into this upcoming year, including improving your content strategy and stepping up your email marketing campaigns.

    Join Andrea and Taleesa in this episode to learn how you can start this new year off right and attract new clients while nurturing your current ones.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Planning your content ahead 3:40
    • Why 2025 should be the year you start hosting events 20:00
    • Setting realistic goals 31:04
    • Picking a word for the year 35:25


    Links:


    Grab your free story ideas: http://smithandcrawford.com/125-story-ideas


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Show More Show Less
    41 mins

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